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Fads for fame and profit

August 7th, 2005 by Eric Giguere Leave a reply »

A couple of fad-related articles in today's Globe and Mail make for interesting reading. The first is the news that Atkins Nutritionals Inc. has filed for bankruptcy protection. The second is an article describing Sudoku as the 'crack-cocaine' of games. Both the Atkins diet and the Sudoku craze are good examples of recent fads (note that the article claims that Sudoku still has a few years left before it fades away) that have been profitable for many Internet entrepreneurs because of advertisers desiring to reach the people participating in those fads.

The trick with fads, however, is to get there early. The Internet is no different from other businesses in this regard, but the low startup costs and (relatively) small investment in time to get a website or blog going — especially if you're one of the early fans — make it less of a gamble than bringing a fad-related product to market. On the other hand, the ease with which you can setup a site or blog means you'll face that much more competition, which is why good search engine optimization techniques are going to be critical to the success of your venture — a lot of fad-related sites and blogs get found through search engine queries.

Do you think you see a fad coming over the horizon? Now's the time to get started on your website or blog — don't wait, it's too late once the fad reaches mainstream. Build today for tomorrow's (or next year's) hot topics!

2 comments

  1. Jakob says:

    This is exactly what I expected to find out after reading the title for fame and profit : Make Easy Money With Google And AdSense. Thanks for informative article

  2. Daniel says:

    I have to say, that I could not agree with you in 100% regarding for fame and profit : Make Easy Money With Google And AdSense, but it’s just my opinion, which could be wrong :)

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