Easy SEO Siloing for WordPress Users
Not too long ago, I discussed how SEO siloing can lead to better-targeted AdSense ads. One thing I didn't mention, though, was how easy it is to use SEO siloing with WordPress. Here's my quick tip on how to do just that.
SEO Siloing and WordPress Categories
The basic idea behind SEO siloing is to link articles on similar topics together and to minimize cross-topic links between different groups of articles. The easiest way to do this is to place the articles together under the same folder/directory. As I discussed before, doing so will also improve your ad targeting as the keywords in the URL play an important part in selecting the ads to display.
One easy way to group topics together with WordPress is to categorize your posts. This is easily done from the sidebar when you create or edit a post:
You just check the category for the post, adding a new category if necessary. Note that you can assign multiple categories to a post, but it's simplest to stick to one category per post.
Adding the Category to the Permalink
You don't get any benefit from assigning a category to each post unless the permalink for the post also includes the category. Again, WordPress makes this very easy to do.
From the WordPress admin console, select Options and then Permalinks:
Now choose the Custom permalink type and specify it as /%category%/%postname%/, as shown here:
Save the updated settings.
That's it… posts now include the category name in their URLs. If you use subcategories, the subcategory will also be included. It's an easy, easy way to do SEO siloing with WordPress.
This shows you why a lot of people use WordPress as a content management system (CMS). The new static page mechanism in WordPress 2.1 makes it even easier to create a “non-blog” site based on WordPress, as I did with Why Keyword Elite?.
Sponsored Link: Learn more about the ins and outs of
AdSense by reading Uncommon AdSense, my latest book about AdSense.
Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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One Response to “Easy SEO Siloing for WordPress Users”
[…] going for the static page, but I haven’t enabled it just yet. I plan on using the SEO siloing technique to finely target the ads on the various pages, so I need to create a few categories first […]