Comparing Google and Overture Search Volume
Today I ran across this post that shows search volumes in Google's keyword tool, obviously a test that Google is running. It's a been a long-standing request from Internet marketers and AdSense publishers that Google release actual search volume information, which up to now they haven't. Looks like they're about to.
Anyhow, I thought it'd be interesting to run a few of those numbers against the Overture keyword suggestion tool and see how the numbers compared. For fun, I also looked at what Keyword Discovery and Wordtracker have to say. I only did this for three keyword phrases, as I have better things to do with my time:
| Keyphrase | Overture | Wordtracker | Keyword Discovery | |
| secretary desk(s) | 66000 | 8069 | 14370 | 21059 |
| antique secretary desk(s) | 2830 | 829 | 210 | 4736 |
| roll top desk(s) | 44000 | 11290 | 19170 | 23401 |
So what can we conclude from this small, unrepresentative sample? Well, it looks like the common wisdom that the Google search volume is a multiple of the Overture search volume is correct: the Google numbers are from 3 to 8 times higher than the Overture numbers. But the numbers from Wordtracker and Keyword Discovery seem to have a lot more variance. Of course, some of these services separate the singular from the plural forms, and the estimates are for different time periods, so treat the data with a (large) grain of salt. It will be interesting to run more detailed stats when Google actually releases the search volume information to everyone.
Like I said, I just thought it'd be interesting to compare the numbers. I have no great wisdom to impart.
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