Christmas Pre-Shopping

Now that summer's past, you're probably thinking of the next major holiday, which in the US would be Halloween (here in Canada it would actually be Thanksgiving Day, which falls before Halloween). But skip those holidays — it's probably too late to worry about them now anyhow — and focus on the real biggie: Christmas.

Christmas used to be primarily a religious holiday. Now it's an orgy of spending. Well, that can only benefit you as an AdSense publisher and/or affiliate marketer. This is particularly true if you have one or more sites that focus on products or services that are often given as gifts. A lot of shopping now happens online. So if you can direct people via affiliate links to buy those products, all the power to you. But what if you're just an AdSense publisher?

AdSense publishers can make money from the pre-shopping phase. This is the phase when people look around and try to decide what it is they want to buy, how much it's going to cost, and who they're going to buy it from. So here's my recipe for benefiting from this:

• Find a suitable product niche. There are lots of techniques to use here, some of which are discussed in my free niche discovery course.
• Collect information about that niche and build a site around that information. The information should help visitors in the pre-shopping phase. Don't forget that negative reviews and comments are very powerful — helping people decide what not to buy is just as useful.
• Write a series of articles based on that information but slanted towards Christmas gift-giving. Submit the articles to various directories using tools like Article Post Robot. Be sure to link back to your site in the bio part of the article as a place to find more detailed info about the topic.

Now's the time to get started on this kind of endeavour. You've got enough time to do it and build some traffic for this year.

Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. If you like this posting, why not link to his blog or bookmark it as one of your favorites?

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