Chitika rebound or seasonal variation?
Rick Blythe is reporting that his Chitika earnings are on the rebound after Chitika's recent changes that caused much consternation among publishers who had been used to Chitika's high earnings when compared to AdSense.
I have to wonder, though, if the upswing in earnings is due to changes that Chitika is making or if it's just a seasonal effect. Let's not forget that Americans are about to celebrate their Thanksgiving holiday, which for many is the real start of the Christmas buying season. Product-oriented services like Chitika would naturally benefit from the seasonal shopping fenzy that is upon us, whether or not Thanksgiving is a big deal where you are. It will be interesting to see what happens to the Chitika earnings in January and February. Traditional retailers suffer sharp drops in sales during those months, so I wouldn't be surprised to see the same thing happen with Chitika. I hope the Chitika publishers are ready for it!
A side note about Chitika: I have to agree with Shoemoney's comments about the Chitika blog being so amateurish. Why doesn't someone there spend a few hours and create a custom theme for their official blog? Yeah, it takes time, but it's all part of the branding exercise. You may not like the colors you see on this site, but they're intended to match the cover of my book and to make the site look somewhat distinctive. They should do the same to their own blog.
Eric Giguere is the author of Make Easy Money with Google, a real (printed!) introductory AdSense book for non-technical people, available at all fine bookstores. Be sure to download the free sample chapter for more information about the book. Or add it directly to your Amazon shopping cart!
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