Bum Marketing
An Internet marketing fad known as bum marketing is hot right now and I thought I'd make a post explaining what it is and how AdSense publishers can make use of it to increase their earnings.
What Is Bum Marketing
The baby bottom you see to the left is a little joke on my part. (It was hard to find a work-safe image to accompany this posting, though!) “Bum” marketing is not about “bums” in the human-bottom-end sense but about “bums” in the “hobo” sense.
Bum marketing refers to the technique of writing large numbers of short articles that target low competition search engine phrases for a niche market. You can get more information by signing up for the Bum Marketing Method course or by reading First Money Secrets or Article Domination. Here's the basic technique:
- Create a list of long tail keyword phrases related to your niche. This technique focuses on phrases, not individual keywords. Each phrase must have very little competition, say no more than 1,000 to 10,000 results when searched for in Google using phrase search (the search term in quotes). The cutoff point depends on which article submission site you're using… the more trusted the site, the higher the cutoff. You can also stand more competition if the phrase has a high monthly search volume. Find 30 to 50 such keywords/phrases.
- Write a short (300-400 word) article for each keyword. The article must be written using basic SEO techniques and include the keyword in the title and in the body of the text several times. You will also include a resource/bio box at the bottom of the article that links back to your site(s) using targeted anchor text.
- Submit each article once to one of the prime article directories, sites like EzineArticles, SearchWarp and GoArticles.
- Move on to another niche.
That's it! It's not rocket science. The whole point is to send traffic to your site(s) through your article's resource boxes by saturating the long tail search results of a related niche.
Bum marketing is not new. It's essentially equal to the “workhorse” method presented in Affiliate “Project X”, but the “push” in bum marketing (sorry) is on market saturation with short articles. You need to write and submit articles as quickly as you can.
Now, if you're not a born writer you're probably thinking this isn't for you. And indeed, this is what trips most people up. But the two books I mentioned above and other article writing books like Turn Words Into Traffic all have helpful hints on how to write articles quickly and easily. (Trust me, being a born writer doesn't necessarily benefit you, because you're apt to spend a lot more time writing a single article than you should in order to truly benefit from this technique.)
Bum Marketing and AdSense
The focus of most bum marketing books is on promoting affiliate products such as those found on ClickBank. This actually complicates matters somewhat, however, because many of the big article directories (EzineArticles in particular) don't let you use affiliate links in either the text of the article or even the resource box. So either you submit the articles to sites that allow affiliate links or else you resort to doing indirect selling via landing pages on sites you own. (Even landing pages are coming under scrutiny by some of the sites, though.)
Of course, AdSense publishers don't generally have to worry about these things, so in some ways bum marketing is much simpler for AdSense publishers to implement. All you do is point people to your sites, ideally specific pages deep in the site. Combine bum marketing with SEO siloing and you've got a way to both send traffic to your site and increase your site's rankings.
The downside to bum marketing? Time and effort, as usual. Writing articles, submitting articles, keyword research, etc. — these all take time and effort. And it takes away from the time and effort you're putting into maintaining your own sites.
You can actually combine your usual AdSense publishing activities with bum marketing to get the benefits of both without twice the work. Instead of just writing a short article for each keyword, write two articles: a short one for article submission and a long one to place on your site/blog. Have the short one reference the long article.
Alright, stop reading and get writing!
Sponsored Link: Get the free Silent Profit Machine report on list-building and get 25 pre-built AdSense sites as a bonus!
Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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4 Responses to “Bum Marketing”
[...] Overture tools, although there’s some worry that the latter will eventually disappear. The bum marketing trend has shifted some of the focus to low-competition, moderately popular long-tail keywords, but [...]
[...] and there are many ebooks out there that discuss the topic, especially lately with the rise of “bum marketing”. (The ebook I recommend for article marketing is Secret Article Profits. Don’t forget to [...]
[...] Bum MarketingAn Internet marketing fad known as bum marketing is hot right now and I thought I’d make a post explaining what it is and how AdSense publishers can make use of it to increase [...]
[...] Bum MarketingAn Internet marketing fad known as bum marketing is hot right now and I thought I’d make a post explaining what it is and how AdSense publishers can make use of it to increase [...]