The PLR AdSense Mini-Site (Part 1)

As promised, I'm going to start talking about private label rights (PLR) again, this time with the focus on AdSense mini-sites built with PLR content. Over the weekend I was approached, quite unsolicited, by someone who runs a PLR membership site. The site — I'm not going to identify it yet in this posting, I'll leave that for a proper review — offers a set of niche mini-sites to its members each month. This is not a new concept, of course, and to be honest I'm always very skeptical of these membership sites, because the sites they offer are typically very poorly designed, not unique, and hard to change. There's software out there that can crank these sites out pretty quickly, after all, so it really doesn't take much effort to start selling them to others.

Now some people think pre-built AdSense sites are the bane of the Web. And in some ways they're right. But like most things, pre-built sites aren't inherently evil in and of themselves. Despite what the vendors of those sites may tell you, you won't get rich just deploying pre-built sites. Not without some effort to get traffic to those sites.

In my opinion, the best use for a pre-built site is to use it as the basis for a custom site of your own creation. It's a starting point for people who lack the skills and/or time to create their own sites from scratch.

The problem is that most pre-built sites aren't designed to be customized and extended. Not easily, in any case. Normally, you have to change each page individually. The HTML tends to be very unclean, full of unnecessary <font> and <table> tags. The pages are often unoptimized — no heading tags, no natural keyword use. In the end they end up being more work than if you'd started from scratch yourself.

Tomorrow we'll look at the kinds of questions you should be asking yourself about these kind of membership sites.

Sponsored Link: If you're taking the quality approach, my book Uncommon AdSense has lots of advice to help you build better and more profitable sites.

Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.

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