Google Disapproves of AdSense Arbitrage Business Model
I usually don't parrot what other postings are talking about, but all AdSense publishers should read Jennifer Slegg's posting about how Google is turning off the AdSense arbitrage taps. Apparently they've decided that the AdSense arbitrage business model isn't a good one and have been notifying publishers who are actively using the model — particularly those running “Made for AdSense” (MFA) sites — to let them know that their accounts are going to be disabled on June 1 if they continue to use the model.
A lot of people, especially AdWords advertisers, are saying “it's about time” that Google did something about the MFA sites and the arbitrage model in particular. Although I've dabbled in arbitrage myself — mostly as research for this blog — it's not something I do on a normal basis. I wonder if I'll receive a letter from Google or not about my past behavior…
In any case, if you are using arbitrage you should stop immediately sending AdWords traffic to your sites. It's unclear to me whether traffic from non-AdWords ad programs counts or not.
This is going to upset of a lot of people who are making a lot of money from arbitrage. For the rest of us, though, things will just continue as usual.
Sponsored Link: For a complete set of AdSense best practices, read Uncommon AdSense — for serious AdSense publishers only!
Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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4 Responses to “Google Disapproves of AdSense Arbitrage Business Model”
[…] now that Google has disapproved of the AdSense arbitrage business model and has taken various steps lately to improve AdSense site quality and remove MFAs from the […]
[…] now that Google has disapproved of the AdSense arbitrage business model and has taken various steps lately to improve AdSense site quality and remove MFAs from the […]
[…] your business model… if your business model is AdWords/AdSense arbitrage. Recently, Google began cracking down on sites that advertise on the Google AdWords program to attract visitors who come to a website […]
[…] are naturally wary of pay-per-click arbitrage. Not too long ago, Google officially took a stance against the AdSense arbitrage business model, quietly terminating publishers who were using AdWords to direct traffic to AdSense […]