Advice for sellers of turnkey AdSense sites
This message is for sellers of turnkey AdSense sites (please read Turnkey AdSense Site Economics for more background), though those looking to buy such sites might wish to pay heed as well.
If you're providing demo sites for your potential customers to look at, you better make sure those demo sites aren't showing PSAs. A PSA, of course, is a public service announcement. You see PSAs when Google throws up its hands trying to figure out what a page is about.
When I look at many sample turnkey sites, all I see are PSAs. And no wonder. Underscores instead of hyphens in the file names. No title tags. No headings. No bolding. Poor keyword density. This guy's selling the sites very cheaply, and well I guess I know why.
But there's no excuse for this. A bit of work — oops, there's a four-letter word — is all that's needed to get these sites to show some ads. It's not rocket science, you know? But it doesn't give me a good feeling. Somehow I don't think that think I'll be buying any sites from him. I'm very doubtful that these are the actual sites that he uses to make money. Maybe I should start selling properly optimized turnkey AdSense sites? What do you think? 
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Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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