Comments on: Black Mask AdSense: Initial Thoughts

By: Google Continues To Target Made For AdSense Sites : Make Easy Money With Google And AdSense

Wed, 11 Jul 2007 19:00:39 +0000

[...] (MFA) sites that don’t generally add to the usefulness of the Web. (See the comments on Project Black Mask: Initial Thoughts for an extensive discussion.) As I reported earlier, Google is going on a page quality offensive by [...]

By: Cash For Content : Make Easy Money With Google And AdSense

Cash For Content : Make Easy Money With Google And AdSense — Fri, 06 Jul 2007 19:02:54 +0000

[...] the money? Chuck Brown and I had an interesting discussion on this topic recently in response to my initial thoughts about Project Black Mask. To quote Chuck: I just think it’s important to extend the concept of something you’re [...]

By: Michael Martine

Michael Martine — Wed, 04 Jul 2007 16:17:18 +0000

Eric and Chuck, great discussion! The more things change, the more they stay the same: content is king.

What’s being upheld here is a basic business principle: provide value to the customer and everything else follows from that: retention, profits, referrals, and so forth. I think that’s worth remembering. I’m not saying that’s all you have to do, of course! I’m saying that this basic idea remains true. If you want to make money with AdSense, it’s all about the value you provide your “customers” in the form of content.

P.S. – I already subscribe to Eric’s blog. Now I subscribe to Chuck’s, too! Ah… the power of good comments!

By: eliseo

eliseo — Sun, 24 Jun 2007 00:27:33 +0000

It’s good i’ve found your site. I’m planning to order blackmask because of desperation. My site been receiving zero few days already and my ctr is 5%. You save me time of ordering and refunding. Thanks

By: Eric Giguere

Eric Giguere — Fri, 22 Jun 2007 10:43:44 +0000

It's not that big a deal. Read your copy of Uncommon AdSense — there's a chapter in there that discusses how you can legally get multiple accounts by creating separate legal entities. I would definitely not use these techniques on my main AdSense account, that's for sure. Well, I wouldn't use these techniques at all....

By: Chuck

Chuck — Fri, 22 Jun 2007 02:45:58 +0000

And since you’re technically only allowed to have a single account according to the the Adsense TOS…? LOL…just feels like a bad idea all around, doesn’t it?

By: Eric Giguere

Eric Giguere — Fri, 22 Jun 2007 02:44:21 +0000

Yes, I think there’s a real danger of that. I wouldn’t try the technique they promote without having multiple accounts.

By: Steve

Steve — Fri, 22 Jun 2007 02:22:25 +0000

You can see a lot of people getting their adsense accounts shut down by using these “techniques”. I think the forums will soon be full of folks wondering why their account was closed. Take the time to do it the right way and you’ll have something for the future. Put up crap like this that the book suggests and you’ll soon be looking for another revenue source when Google gets hold of you.

By: Chuck

Chuck — Wed, 20 Jun 2007 20:13:05 +0000

As I think you’re aware, Eric…we’re very close on this. I just think it’s important to extend the concept of something you’re “interested in” to something you’re actually “invested in” in terms of at least beginning to acquire experience and knowledge in the subject. Someone with 100-300 sites simply cannot do this. Someone with 10-20…well, that might be humanly possible. I am also not in any way exposed to experimentation. As I said…that’s what I’m doing in several areas. But before I entered them, I had in mind a Unique Selling Proposition (what can I offer that’s different and/or better?)…which I believe is the part of the equation that so many are leaving out. I agree…I wish Google had gotten into the fray earlier. I’ve been railing on this for a long while…but at least they’ve finally arrived.

By: Eric Giguere

Eric Giguere — Wed, 20 Jun 2007 20:04:57 +0000

Chuck, I'm not disagreeing with you on the value side. I was just talking about how people approach content creation. I talked about this at length in Make Easy Money with Google: Using the AdSense Advertising Program, which is to find something you're interested in as your main topic. But many people are interested in many different things, so how do you decide which topic to pursue? One way (but not the only way) is to rank them by potential profitability, i.e. which ones are more likely to make you money. Even if you don't choose the topic itself that way, you might be interested to know what people are searching for at the subtopic level and write content that answers those problems. Again, this is no different than what people do in real life when they go to start a business. Many people start businesses with one idea but along the way discover that there's no market for that idea but there is a market for another, usually related, idea and that's what they end up focusing on. Content creation is no different in that respect. Think about it, a lot of publishers publish books that they think will sell, but of course they don't know. It's the classic throw-it-on-the-wall-and-see-what-sticks approach, tried and tested by capitalists everywhere. What surprises me is that it's taken Google so long to go on the offensive against MFA sites.