Auto-Termination for AdSense Publishers: The Click Fraud Report
AdSense publishers should take the time to read Professor Alexander Tuzhilin's evaluation of Google's click fraud detection techniques, a 47-page PDF document filed as part of a lawsuit settlement. You might want to start reading on page 37, specifically section 9.3.2, Auto-Termination System for AdSense Publishers. To quote Tuzhilin:
Auto-Termination System is an automated offline system for detecting the AdSense
publishers who are engaged in inappropriate behavior violating the Terms and Conditions
of the AdSense program. It examines online behavior of various publishers and either
immediately terminates or warns the publishers who are engaged in the activities that the
system finds to be inappropriate.
Many AdSense publishers have complained about being terminated with no notice from Google — no warning, no explanation, no chance to explain. Well, now we know why… I also like the Classifier described in the next section:
Classifier: Google has an automated system that examines publishers’ behavior,
as described in Section 9.3.2 and classifies publishers as possible spammers or
“clean” publishers. If a publisher is classified as a spammer, that publisher is
subsequently being investigated.
I'd love to see the percentage of publishers that are classified as possible spammers vs. those that are clean. It would tell us a lot about the current state of the Web, wouldn't it?
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Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.