Are new ad formats coming?
If you've done any Google searches lately, you've probably noticed that the ads in the “Sponsored Links” section on the right side of the results page are in a bigger font now. Presumably Google is experimenting with making the ads more eye-catching.
Although there are no changes to the AdSense formats yet, my prediction is that Google will roll out some new formats soon based on its experiments on its own pages. It's been awhile since the last format change. If the bigger fonts work well, you'll see formats with… bigger fonts! (Note that there are already different sized fonts in use in the different formats today, so this is not a big stretch…) It'll probably mean new sizes for the ad units, though, because it would be hard to squeeze the current text into the existing blocks.
Eric Giguere is the author of Make Easy Money with Google, a real (printed!) introductory AdSense book for non-technical people, available at all fine bookstores. Be sure to download the free sample chapter for more information about the book. Or add it directly to your Amazon shopping cart!
 |
Enjoyed this post? Get free updates by mail or by RSS! |