Yesterday in Smart Pricing Can Sure Smart I speculated that having an AdWords and an AdSense account linked together via the same Google Accounts login might be bad. I decided to ask Google for the official word, and here's what they said:
I can assure you that each of your two accounts operate independently of
one another. While it is reasonable that your advertising campaign will
affect the type of traffic to your site, and thus your users' click
behavior, there are no behind-the-scenes interactions going on between the
accounts.
So that's good news. Also, the AdSense team yesterday posted their word on how ad quality affects AdSense publishers. Here's an extract:
Recently, we have begun incorporating the quality of an ad's landing page into the determination of what ads appear on your site. The quality of the ad's landing page now affects the Quality Score that the ad receives — this score helps to determine the amount an advertiser must bid to appear on your site. The lower the Quality Score, the more “expensive” it is for the advertiser to show up on your site. As a result, you should see fewer ads on your pages which lead to low-quality sites.
This is a much more readable explanation than what the AdWords team posted the day before.
The AdSense team again points us to the Google landing page and site quality guidelines for information on what constitutes a “quality” site. Although they're written for advertisers, they're good guidelines for any webmaster to follow if they want to attract natural Google traffic as well.
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Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. If you like this posting, why not ask Technorati to fix their broken tracking system!