AdWords keyword tool now open to anyone
This isn't great news for products like AdSenseAccelerator or Keyword Elite, but Google has just opened up the AdWords Keyword Tool to anyone. It wasn't a big deal to get to it before — you just needed to sign up for an AdWords account, which only cost you $5-$10 — but now you can access the AdWords ad data without an account.
The keyword tool is a great resource for casual keyword research. You've seen me demonstrate it before here in various postings. You can use the tool for various purposes:
- generating related keywords
- seeing how many advertisers are bidding on terms
- seeing how often a term is searched for in Google
- discovering what terms Google thinks are associated with a given URL
- keyword pricing and positioning (from the advertiser's perspective, of course)
You can do everything online and then download keyword lists into .csv files for import into a spreadsheet or database. Definitely a handy tool to have — check it out!
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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