Here are some notes I made on today's AdSense webinar hosted by members
of the Google AdSense team. This is not a complete transcript, I just wrote
down a few interesting (to me) tidbits. A lot of what they said wasn't new, but they did clarify some areas.
Referrals
- Referrals do not impact Smart Pricing.
- Referral buttons can be placed on non-content pages, unlike ads.
- You cannot encourage others to click referral buttons, but you can say
that you recommend AdSense or Firefox. - The referral rates are different for different countries.
- There are no text links yet, but it was implied that they are coming.
- Referral buttons no longer impact AdSense for content impressions.
Onsite Advertiser Sign-Up (OASU)
- Be sure to upload your logo and message and choose customized colors.
- The OASU login page is hosted by Google, which is why customization is important.
- Customization is done from within your AdSense account settings.
- But only one site is supported right now, so if you have multiple sites use a generic name like “Advertise on this Site”.
- On-site advertising leads to special campaign creation path in AdWords/
- OASU is on a CPM basis.
- You can refer advertisers to onsite sign-up without any problems.
Webinar Materials
The webinar materials will be available online shortly, including a transcript of the question and
answer session. There will be announcement in the Inside AdSense blog.
Eric Giguere is the AdSense expert who wrote Make Easy Money with Google. Subscribe to his AdSense newsletter for more tips and advice on AdSense and content monetization.