Another way to generate some traffic for your site/blog is to do a cross-promotion with another site/blog or with someone else's newsletter. For example, right now I'm participating in a promotion for the book The Ultimate Lead Generation Plan. The author of the book is donating his proceeds to Habitat for Humanity while trying to make the book a bestseller at the same time. What they've done is quite clever, they've assembled a list of people who are willing to give out stuff for free to anyone who buys the book. They've lined up over 200 different bonus offers, including a little e-book I've written called the two words that can make you rich. Buy the book and you get all the bonuses.
Of course, to do this you have to be willing to share something with the others participating in the cross-promotion. So I'm making my little e-book available for free, as well as providing some other bonuses. Others do the same. So it's a win-win situation for everyone involved. That can be the real hard part, though, coming up with something that you want to share for free with others. It might mean some work on your part to do it, but sometimes you can “repurpose” things you've already written — collect a series of articles together into a little e-book, for example. Just try to make it as appealing as you can.
You'll want to pick and choose your partners for this kind of joint promotion carefully. This particular promotion appeals to me because of the charity aspect. Then again, there are so many bonuses available to the purchasers of the book that I'm not sure how much traffic I'll get — but they're sending out something like 10 million emails to promote it, so even if I get a fraction of a percent looking at what I have to offer, it'll be well worth it.
Eric Giguere is the AdSense expert who wrote Make Easy Money with Google. Subscribe to his AdSense newsletter for more tips and advice on AdSense and content monetization.