AdSense Takes Less Work
One of the readers of my mailing list prompted me to read the survey results from The Death of AdSense (and you might want to read Joel Comm's rebuttal). The survey does make for interesting reading. What I found most interesting is how little some of the AdSense publishers knew or understood about AdSense. If you were making several thousands of dollars a month in earnings, wouldn't you take some time to figure out how the system worked? And especially how AdWords — which is where your money actually comes from — works? Apparently not, and so of course these people were all surprised when Google was finally able to finagle things to stop directing traffic to their crappy MFA sites. Bye-bye big earnings, but don't come crying to me.
Here's the real truth about AdSense: it takes less work than other systems to make money. That's what I like about. I'm a lazy guy. I like to write, I like to fool around with building sites. If I have content, all I have to do is slap some JavaScript code on it and move on to something else. Once you understand the AdSense fundamentals — the importance of the URL and the title in targeting the content, section targeting, what formats work best, what colors to use — then it's easy, real easy to make some money from your sites. Providing you have traffic, of course. But you need traffic for any kind of monetization.
There's no doubt you can make more money with affiliate programs. But it takes more work. You have to find a product to sell. You have to build a site to promote it. You have to create a mailing list to capture leads. You have write sales letters to entice those leads to buy. You have to place ads or do joint ventures to get traffic, or create or find something to give away. Work, work, work. I know, because I've done it. Yes, it gets easier each time you do it, because you develop a system. But there's a lot of upfront work involved.
The idea scenario is to make money using several different methods. So the “click flipping” scenario described by Scott Boulch is something to investigate. As is increasing your AdSense income. As is creating your own infoproducts. As is using alternate ad programs like Chitika. Diversification will protect your income stream, as will constant and continued education.
I'm not an AdSense “guru”, just an average guy who knows how to write. That's why I like AdSense, because it's a complementary program for content creation. I've never said you can get rich doing it, though there are definitely people out there who are getting rich. Even after all of Google's changes to AdSense and AdWords. But you don't hear them complaining. Because they've done their homework.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. If you like this posting, why not link to his blog or bookmark it as one of your favorites?
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3 Responses to “AdSense Takes Less Work”
I enjoyed this article. AdSense does make it easy to get up and running in a jiffy. It’s just a matter of getting and retaining your traffic — that’s the hard part.
I agree. There is lots of money to be made with adsense. There is also a tonne of cash to be made with other non-google/msn/yahoo ppc. I’ve just started with Internet Marketing in the last two months and i’m looking at a 2000 month!
I think you’re right about keeping educated and also knowing how to work with adsense and creating a positive ROI from knowing the secrets.
What do you think of Perry Marshall’s book on adwords?
Perry’s book is good, because it’s a serious book about AdWords.