Review: AdSense Resurrected

Disclaimer: I have a (loose) business arrangement with the authors of AdSense Resurrected whereby they’ve agreed to do the marketing and selling of a software tool I developed that makes it simple to create and maintain static AdSense sites. That said, my software was developed independently of the book and I only got my first look at the book yesterday. So here’s my review, but you may want to hear from others as well before making the purchase decision. If you’ve bought the book and have read it, please feel free to leave a comment with your own thoughts about the material. You can even post your own affiliate link for the product in the comment, if you’re so inclined, just sign up here to get one.

After some false starts, the AdSense Resurrected ebook finally launched yesterday. Although I had a general idea of what was in the book from previous email discussions with the authors, yesterday was my first look at the 95-page long book, which retails for $67. The book consists of the following chapters:

  1. Our Story
  2. Show Me The Money
  3. AdSense Resurrected Tactics (ART)
  4. Testing and Optimizing
  5. Market Research
  6. Automate Your AdSense Business
  7. Make Money
  8. Case Studies
  9. Troubleshoot Your AdSense Virtual Real Estate
  10. Resources

The bulk of the book (about 40 pages) is spent discussing the AdSense Resurrected Tactics and how to implement them, with the rest of the book devoted to background about Mo and Zeila Rich (the authors) and tips on how to automate your business, diversifying your income, and case studies. (The book could use a good editing — there are a lot of mismatched tenses and missing words — but it’s no worse than other ebooks I’ve read and is still quite readable. The main thing is that the ideas come across. And they need to do a search-and-replace of “Adsense” with “AdSense”.)

The Business of AdSense

AdSense Resurrected is about treating AdSense as a business and not a hobby. This is something I’ve discussed many times in this blog, and in fact the basic business model they’re using was discussed in some detail in my post The AdSense Crapshoot, where I pointed out there are really two basic AdSense business models: few sites with lots of traffic or many sites with less traffic. The Riches went with the latter model, owning over 1000 different AdSense sites split across 20 general categories. In other words, they spent real time and money to create a viable AdSense business — they treated it like a business and invested in it like a real business.

I can certainly relate to the first chapter of the book where it describes their first AdSense earnings, which were $0.74. We all started out that way. In my own book I described how exciting it was to make those first few cents… But many AdSense publishers don’t do much more than make those kinds of earnings. So what have the Riches done differently and is it something that others can also do?

Repeat Targeted Traffic

I’m not going to list the AdSense Resurrected Tactics here, that would be very unfair to the authors of the book and it’s not something I do in my reviews. (For example, see my AdWords book review roundup.) If you want that level of detail, you should buy the book and read it. That said, I do talk about the general ideas and tactics in my reviews and I’m not going to treat AdSense Resurrected any differently.

The main idea in AdSense Resurrected is to generate repeat targeted traffic to all those sites you build. You start small with a few sites and plow the earnings you make back into the development of more sites, repeating this several times until you have a substantial income stream.

Targeted traffic is easy enough to explain: you either pay for it (the “quick and paid” traffic method, as the Riches call it) or you get it for free organically (the “slow and free” method). The Riches themselves used mostly pay-per-click (PPC) traffic (i.e. Google AdWords) to generate that traffic, mainly because it produces results much more quickly. But they recognize that not everyone wants to spend money on PPC, which is where natural search engine traffic (via things like article marketing) comes into play. But organic traffic takes a long time to produce results, so if you want to make money quickly you need to pay for your traffic.

To be clear, though, they’re not talking about “AdSense arbitrage”, where you buy cheap AdWords clicks (there’s the hard part!) and direct traffic to your AdSense content pages. Google recently disallowed this business model and in any case it was very hard to do right. Instead, you send the traffic to landing pages where you offer them a free course/newsletter/report in exchange for their email address. At this point you have targeted traffic — they’re on the landing page because they’re interested in the topic — and once they sign up for your list they become repeat targeted traffic. This is Internet Marketing 101, really, except that unlike most other systems I’ve seen the point is not to start pushing affiliate and other products through the mailing list, the point is to get them to read the content on your sites and make money indirectly from AdSense and affiliate programs. You’re not pretending to create a relationship with the people, you’re just giving them information. It’s AdSense is for introverts on steroids.

What, You Mean It Takes Work?

One thing that Mo and Zeila don’t sugar-coat is how much work it takes to get to the stage they’re at. Building a lot of sites — especially if you’re a quality nut — takes a lot of time. They also invested some serious money on their credit cards initially in order to get the traffic flowing to their first sites. The money doesn’t come for free, nor should it. A lot of people won’t be prepared to spend the time and/or money it takes to generate the kind of earnings they do. But it should be noted that you don’t need any special tools to follow their methods, just the willingness to buy some domains and some web hosting. Everything else can be done on your own with some time and effort.

If you’re a strong believer in building high quality content sites (hi, Chuck!) then AdSense Resurrected may raise some flags for you, though nothing they advocate goes against the AdSense terms and conditions (one of the sites mentioned in their case studies — not one of their own — does in fact violate some of the AdSense program policies in terms of ad placement, however), nor are they saying you have to build low-quality sites in order to succeed. That said, you can be sure that some readers will churn out sites ad nauseum using their tactics and they won’t be stellar sites. One would hope, though, that these sites won’t be able to “pollute” the Web much. Their creators will likely be using traffic generation methods like PPC and not focusing on organic rankings, so in the end the impact should be minimal. Let’s face it, people who build those kinds of sites will continue to build them no matter what products are on or not on the market.

If you’re serious about building an AdSense business, this book has some good ideas and it all makes sense. I wish there was a bit more detail on certain things, but I suspect that information is found in the higher-priced “Jumpstart Kit”, which I haven’t yet seen. Be prepared to spend time and money beyond the book purchase, however, to put their ideas into practice.

Again, I’d love to hear comments from any of you who’ve read the book. Did you find it worth the money? What did you learn? The authors read this blog, it’s a great way to given them some feedback.

Eric Giguere is the author of several printed books and knows a thing or two about content monetization. Subscribe to his AdSense blog today and never miss any of his insightful comments. And the not-so-insightful ones, for that matter.

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Comments

176 Responses to “Review: AdSense Resurrected”

  1. StevenR on January 18th, 2008 3:47 pm

    Hi there,

    I buy just about every book and program as it relates to contextual marketing, so I purchased this book out of curiosity.

    I earn a pretty decent income from adsense and contextual marketing, so I was curious to see what I could get out of the book.

    I read it all last night and the feeling I got was… disappointment.

    Mostly because half the book was spent on advertising their other programs, e.g. software, membership etc.

    The feeling I got was that they are charging people for every little thing, which is contrary to their “mission” as described on their blog.

    As Eric suggests, the “bulk” of the book is about 40 pages (actually less if you ask me) and contains very little details in regards to the process. You get the big picture, but for a $67 book, it left me wanting. (I give more detailed instructions away for free on my blog than what’s in this book.)

    There’s really nothing new in this book for people who’ve been around internet marketing… however, if you’re new, then some of the ideas will definitely work (I do it all the time)… but they leave some big gaps in the content that would be difficult for a beginner to figure out (in my opinion).

    Just my $0.02

    Steven

  2. Eric Giguere on January 18th, 2008 4:00 pm

    Thanks, Steven, for the review. I think we’re in agreement that the book could use more details in what the Riches have done specifically. One thing I forgot to mention was that the book comes with 1 month’s access to a membership site devoted to the AR tactics, but that site isn’t up yet so it’s hard to review it. My hope is that the community site includes material that fleshes out some of those details.

    The AR Tactics are not earth-shattering or unique, although it’s become apparent to me that not many people use those techniques. But it may be laziness or lack of focus are the real culprits, which I know is partly my situation. I earn a great income from AdSense, but I could be doing better if only I stopped writing this damn blog… :-)

    Eric

  3. Deb on January 18th, 2008 4:48 pm

    Thanks for getting this review up here so quickly, Eric. Thank you to Steven, also, for your perspective.

    I was really curious about this ebook initially and now I’m not so sure. I guess I was anticipating something more cutting edge.

    Are there screen shots or other examples of what their successful landing pages look like? I also wonder what tweaks we’ll find in the sitebuilder that makes it more suited to AR.

    I am someone who needs the how tos and not just a general framework, so maybe this isn’t for me.

    Deb

  4. wien on January 18th, 2008 6:29 pm

    Hi Eric
    What about the software. What’s so special about this $567 software?

  5. Scott on January 18th, 2008 6:56 pm

    I thought the book was good just not as helpful as I was expecting. One thing I found interesting was their use of “persuasions” which are basically freebies for signing up on a mailing list. It got me thinking about offering some ebooks myself. Anyone know where/how to buy resell rights to a package of ebooks?

  6. kim on January 18th, 2008 8:51 pm

    Eric, I liked your review of AR. I have not bought the ebook as of yet, I am still trying to get the free trial version of AR like Terry! For some unknown reason we cannot access it, not sure why:)

  7. Eric Giguere on January 18th, 2008 9:01 pm

    The best place to get started is PLRWholesaler, which is free and has a number of resale and PLR products available.

  8. kim on January 18th, 2008 9:08 pm

    Eric, this has nothing to do with AdSense or anything else on this Blog, but my question is this, can you tell me what HTML code you use in your post or anything else to make a clickable link like the one above for PLRWholesaler, it would be great if you could tell me, thank you.

  9. Eric Giguere on January 18th, 2008 9:11 pm

    You just an HTML hyperlink:

    <a href=”http://www.plrwholesaler.com/download/clk.php?pid=2&a=7455″>PLRWholesaler</a>

  10. StevenR on January 18th, 2008 9:19 pm

    Deb,

    There are some screenshots of the way they layout the pages, not of their actual sites / pages.

    They do offer links to 3 sites but none of them are set up in the way of the layouts…

    And as Eric suggests, one of the sites uses a tactic that will get a site banned by the Google Adsense team (it has to do with using images).

    This is definitely a big picture overview of the frame work at best (in my opinion).

    /Steven

  11. StevenR on January 18th, 2008 9:21 pm

    Another pretty useful resource for PLR and MRR ebooks:

    Master-Resale-Rights.com

    /Steven

  12. Mo and Zeila Rich on January 18th, 2008 10:15 pm

    first of all, thank you eric for giving a fair review. I would like to say that people who browse through the book in a hurry would be missing out on many things.

    Steven being a seasoned internet marketer would be disappointed that there was nothing he never knew before that was in the book. My question is this, did u apply what u know to e fullest? We did. We were focused. We strategised. Don’t u think everyone can build a better software than bill gates? But he’s number 1 still. The same for us.

    At the end of e day, u need people like us to coach and mentor u to real success. Everyone is finding e quick way to riches. But that’s not how rich people get rich. We strategize and take actions.

    You can’t do this alone. Over 50 people have done what we did from reading the book, during the soft launch. We’ve given you ideas that are worth a million bucks, and with the coaching and mentoring program at only 27 a mth, by two self made millionaires who are sincerely making many more people become rich.

    We’ve come forward to share, coach and mentor anyone with the desire to succeed. If u bought the book, and simply browsed the book, or worse, not taking action after that, nobody on this earth can help you.

    Stop going from ebook to ebook trying to find a million dollar. U are the million dollar. Take action with adsense resurrected, and let us coach u to success.

    Reach for the riches!
    Mo and Zeila Rich
    P.s. We are all geared up for the mentoring program. Get ready. It starts next week. We’ll push u!

  13. Lucky Balaraman on January 18th, 2008 10:53 pm

    I have a basic problem… I plonked down $67 for the last month and never got a download link. And now I see the price is $27.

    I have emailed Crawford Marketing for the link and a $40 refund. No reply.

    This is is the MESSIEST product launch I have ever seen.

  14. Eric Giguere on January 18th, 2008 10:56 pm

    I’m heading off to bed now, but I would like to add one thing to my review. I do think that the approach described in AdSense Resurrected is the fastest way to make serious money with AdSense because of the repeated targeted traffic it engenders. But the emphasis is on the word serious, because it takes work to get there. You can use tools to make it simpler, but it’s not an overnight thing by any means.

  15. Carly on January 19th, 2008 12:37 am

    Whether the book works or not, they have tarnished their reputation forever.

    Several false starts, a soft launch, another 2 false starts, releasing to only select people while still selling the kit on their site, then telling people not to order despite a live link - This has gone very badly for the couple.

    Now we get a launch and are told two things - 1, you don’t get what the people in the test group got (we changed what we are selling) and 2, you get to pay monthly because they want you to learn it slowly.

    I can’t honestly take this seriously. To make matters worse, the website looks like it was written with front page, and we are told they will change it in 2-3 weeks? And the subscription site isn’t available yet despite getting a free month with the book.

    I think I know the problem. Read their blog. The Rich’s are busy. Moe is a professor. Zeila stays home with the young daughter. They own a restaurant. They run a charity. Zeila just launched her dream of an “early childhood institute” whatever that is. They have 1300 websites. They give seminars. They are into real estates. And lastly, they spend their weekends apart from their business playing in the park. For a couple in their 20’s I’d have to question the legitimacy of their endeavors along with their age and experience.

    Either way, what was done in this program and the unprofessional way in which it was handled will taint it forever. I only wish Eric hadn’t gotten involved.

  16. StevenR on January 19th, 2008 12:41 am

    Mo & Zeila,

    I appreciate your comments. Although I don’t do $1 Million in Adsense, I still make a good six figure income online, and I own other businesses and business interests outside of IM.

    I came to the US with $700 in my pocket not knowing a single soul… and built two multi-million dollar businesses from scratch. So I think I know what it takes.

    But that’s neither here nor there…

    > Over 50 people have done what we did from
    > reading the book,

    That’s great!

    But, you have told us on your blog that we are getting the “watered down” version of the book, because the principles taught in the book from the soft launch was too difficult.

    Yet you have 50 people who have done awesome with these difficult principles you left out of the “original” book… what gives?

    I’m not saying that your strategies don’t work, because I’ve used very similar strategies to build my sites online.

    All I’m saying is that the content you give in the book is thin and does not provide the complete picture nor a step-by-step for someone who needs it.

    All the best,
    Steven

  17. Shiv Majumdar on January 19th, 2008 1:23 am

    I am a great admirer of Eric. He has a scientific approach and gives good info.
    But I also have personal experience of his exceptional dealings with me as a customer too. I’ll disclose for others’ benefit.

    I purchased Product A for $X and a few months later I found he was giving away Product A as free bonus with Product B which was selling for a little less than Product A if I remember right.
    When I pointed this out to Eric he gave me Product B free. I learnt something from him.

    In contrast I have an experience where I was debited a monthly subscription of $127 a day in advance for something I was not at all utilizing and when I requested within 5 minutes for a refund as I did not wish to renew, the reply I got was “We do not have a refund policy”. All within a few minutes.

    Now what pains me is how could Eric get involved with this Adsense Resurrector. They don’t appear to be as professional as Eric at all. Just making money- there is too much effort to prove that they actually made it- doesn’t really mean much.

    5 minutes back I gathered at:
    http://www.manuelviloria.com/archives/adsense-resurrected-review/
    that there is a fine print to the 90 Day Money Back Guarantee they are offering:
    “You must use the products for 90 days, and if they do not work as well as they did for everyone else who have used them, then, we (Zeila Rich) will refund every cent of your purchase.”

    which is actually a trap and no guarantee at all. It will most likely be like the case I cited earlier.

    Now here is my experience with AR. I had gone to the site from Eric’s email link. There are 2 levels. I chose both at order page which was a huge confusion. I got charged for both. The higher level content includes the lower level one. Immediately I have emailed Zeila as she asked for on the site for refund as it is a mistake. This was more than 24 hours back.

    I am thoroughly disappointed with the product. It has given a 120 MB or so download which is paid for and which is more or less available for $7 purchase at many places and is actually a 2005 product.

    If the monthly membership site is not up this contract of purchase I made is void because they haven’t delivered what they promised.

    I wish to get my entire money back. You know how much I was charged by the faulty and confusing Ordering process?

    $164 ($97 plus $67)

    Now it seems from a comment above, $67 should also have been $27.

    I want full refund but they aren’t even looking at refund requests, it seems.

    This comment is mainly to draw AR’s attention.

  18. Mo Rich on January 19th, 2008 2:39 am

    Wow! Didn’t know AdSense Resurrected would get that much attention.

    Steven,
    you are doing really good! I am just surprised why you are not building up on what you are doing well already.

    Personally, I think Mo purposely made it messy to get the added attention. And it did good.

    The community membership is coming up by next week. We are thankful for the many rave reviews we’ve been getting from our customers.

    Thank you everyone.
    Zeila

  19. Zeila and Mo Rich on January 19th, 2008 2:43 am

    We just came back from our celebration.

    Steven, about the 50 people, we constantly had to reply to their emails about some concepts which they needed help. So, yupe, they needed the constant mentoring and coaching.

    With the community site, everyone can chip in. That’s not all. We’ll also throw in some tools and scripts to help you guys out in driving traffic.

    Thanks so much for the support and the emails. Keep them coming.

    We’ll definitely coach you guys to success!
    Mo Rich

  20. Jim on January 19th, 2008 9:37 am

    I bought the book and I’ll gladly give you a review.

    I read the book and like others here, felt a little let down. Yes, there is some good information inside the 95 pages. I definitely learned some things I didn’t know before.

    The problem is, there are SO many gaps that simply leave you hanging. Now I know from reading a lot of the comments here and elsewhere, that this was done intentionally. That makes me even more unhappy with the business ethics here.

    You have my $67 and now I find it will cost me $27/mo for access to the forum and “coaching” each month. So, since you haven’t provided all the information, or even the contents yet, we have to continue paying a monthly fee to get this information? Is it just me or does anyone else feel like they are being nickled and dimed here? I mean, throughout the book you are told to spend money. I won’t even go there on the part about using a credit card. But I would advise anyone…be careful about maxing out any credit card to get started in ANY program. NEVER spend more than you can comfortably afford to lose.

    Were told that in order to get the tools we need, we will have to spend money for monthly memberships that provides templates or content, software, tools, etc. I was left wondering if I would even be charged a fee to submit a support ticket? I understand it’s a business, but this is a little overboard.

    Next, so much was left out of the book. For example:

    -I lost count of how many links were dead. I understand having a few here and there, but this was basically the entire book. What is up with that?
    -The lack of providing the AR blueprint. Wasn’t it supposed to be included? Or will I have to pay an extra fee?
    -The lack of showing an example landing page
    -The lack of a step-by-step plan of action

    And that is just a few of the items.

    Then there is the guarantee, or so called guarantee. “You must use the products for 90 days, and if they do not work as well as they did for everyone else who have used them, then, we will refund every cent of your purchase.”

    What the heck kind of guarantee is that? How are you setting the standard of how well it works for everyone else in order to get a refund? This sort of NON guarantee is a joke. Let’s be honest here, no one is going to get a refund with this kind of guarantee. Buyer beware with this.

    The Riches may have good intentions with the program and what they are trying to accomplish. They certainly let everyone know they support charities and helping others, etc. And that is all fine and well. I’m all for giving and helping. But those are mere words to those outside your immediate circle. The public can only see your actions through your launch and how you present your business. Sadly, this is where you’ve fallen short, well short. I don’t even need to go into the missed launch dates and everything else that has already been discussed in this thread alone. It’s been nothing short of a train wreck. And I for one, don’t want to be a part of it.

    Best of luck

  21. Eric Giguere on January 19th, 2008 11:03 am

    Whoa, this is definitely taking on a life of its own!

    Many of you have been commenting here and privately that I should be distancing myself from AR in order to protect my reputation. I guess I’m not worried about my reputation at this point, as my body of work speaks for itself and I’ve been very upfront about all of this from the very beginning. My current customer base has certainly been happy with the value they’ve received with the PLRSiteBuilder software, which is the core of AdSenseResurrector, and I will keep improving both versions of the software.

    Don’t worry too much about refunds, remember that as a last resort you can always get a refund back directly from PayPal. But give them time to launch everything before making that call.

    A common theme in the responses seems to be a wish to receive the beefier version of the material, something that I can definitely agree with. I’ve suggested to them that they release the bigger version of the book with more details. We’ll see what happens.

    Keep up the discussion, it’s been really great so far!

    Eric

  22. Simon on January 19th, 2008 11:17 am

    Let me chime in on the above. The charity that the Rich’s support is THEIR charity. They own it. $2 from a sale goes to the charity. So spend $500 on the lifetime product and they shift $2 around in their account. You wanna calculate that %? Not very humanitarian of them. Seems like an unethical bait to catch a certain type of person.

    There are warning signs that should have been seen from the time this couple set foot on the internet. I don’t believe their intentions are necessarily genuine. They understand that the real IM money comes from selling the promise of making money, the book and program. That’s what they are doing here.

    It was mentioned the several false starts, then they promise this final date and when it gets here we are told we are just getting a watered down version. To me that’s another false start. Or poor ethics. Promising a product and then announcing it isn’t the version they advertised - over on their blog where people who purchase may not see that change.

    To further complicate matters, Mo and Zeila Rich aren’t their real names. That should raise a red flag. You can’t find information about any of the sites they built to examine them. They don’t release that and I assume they hold them under numbered corporations.

    Lastly, I have a real problem buying a book that tells me to treat AdSense as a business from a couple of people who, over the course of these false starts, have demonstrated without question they are unable to put into action typical business or marketing principles.

    Case in point, they hyped the heck out of AR for months and failed each time losing a HUGE amount of impulse buyers like myself. How can I trust that they are able to treat AdSense as a business when they aren’t able to treat their business as a business and they fail at application of typical marketing techniques.

    Thanks to reviews like those above those of us that hang on through the hype know to avoid this. Eric and Steven’s sites have done immeasurably more for those serious about treating their AdSense sites as a business. I’m very proud of both of them at this time.

  23. Evert on January 19th, 2008 2:58 pm

    I agree with everything Simon said above, and want to add that now suddenly it is a subscription model, so you have to pay $27 per month extra to get the information that was left out of the book in the first place. I am so glad I decided to hold of on buying this. Rack up another scam in the IM world.

  24. Zeila and Mo Rich on January 19th, 2008 7:52 pm

    People,
    We tried, and some of you think we’ve failed, and some think we’ve succeeded.

    Whatever it is, you decide what you want to do. We won’t hold you back with your decisions.

    We’ve expected such negative comments. We could offer the beefier version, and remove the monthly memberships. And the sad fact will still be that, you will still need contant support, which we can’t afford to give, as we are busy ourselves.

    So if you do not want to purchase AR for whatever reason, we are fine with it. We still have the over 200 or so people who have bought it, and want to succeed with it. So we’ll coach them to success for sure.

    Thank you for all the feedback. We’ll learn from this “launch” fiasco. Well, with AR or without AR, our AdSense business is bringing the dough for us.

    We shouldn’t even bother to share AR with everyone else. Well, hindsight is 20/20.

    This will be our last comment on this blog. We are disappointed with ourselves for making the decision to help people with AR.

    We may offer refund for all AR purchases, and will keep everything to ourselves. For those who already bought AR, I am pretty sure you’ll use AR and benefit yourself. Good for you guys.

    Take care!
    Zeila and Mo

  25. AdSense Resurrected Review - Manuel Viloria.com on January 20th, 2008 7:58 pm

    […] You might wish to read the AdSense Resurrected Review by Eric Giguere. The comments posted by Eric’s readers are quite hard-hitting. It makes me wonder about the […]

  26. Shiv Majumdar on January 21st, 2008 12:35 am

    I will be surprised if they refund people’s money and call off this venture.
    It is really doubtful if the $500,000 check was a reality at all, technology can create all kinds of false evidence, since we have seen their management capability.
    If even ordering process is not ironed out before launch, do you feel they can manage 1300 sites with all the small items to manage?
    You can outsource, but don’t you need to manage outsourcers?
    Possibly they didn’t disclose all because there’s nothing earth-shaking to disclose in the first place.
    Through all this an arrogance of feigned(?) prosperity shines through. We don’t care about the money sort of, when even you name yourself Rich.
    Make-believe millionaires caught up in their make-believe world?

  27. Carly on January 21st, 2008 1:52 am

    Arrogance indeed. Zeila and Mo post comments in this blog indicating that WE need THEM to coach and guide us, telling us that we can’t do it alone. But they did. That is arrogance exceeded.

    They were shooting for a million sales of their product and they got 200. After Zeila and Mo wrote the above entry, they pulled down the order form on their website. I wonder if they abandoned the affiliates as well?

    Now the AR website has reverted to the old pre-launch page which says “Website Goes LIVE before Christmas 12/24″. Shiv is right, this is a management issue. In one month they have not even been able to change the date on their website, indicating they don’t even have a level of technical ability to edit text on a page. You can’t outsource every little detail. You must have a very simple understanding of the technology involved, which they apparently don’t.

    After Mo and Zeila’s little fit above they behaved like 2 year olds by “taking their ball and going home.” Anyone who says, as Mo did above, “We shouldn’t even bother to share AR with everyone else” and “We are disappointed with ourselves for making the decision to help people with AR” should be ashamed of themselves. You aren’t helping anyone. You are up for the money grab. You claim to be millionaires for crying out loud. If you were genuinely trying to help people you wouldn’t have pulled down your order form and shut off the switch.

    Two days of sales, some negative comments, and they withdraw from the game with snide comments. This was definitely one of the worst handled cases in IM history.

  28. Jim on January 21st, 2008 7:53 am

    “We may offer refund for all AR purchases, and will keep everything to ourselves.”

    If anyone believes this quote from them they are living in fantasy world. What a complete and total fiasco. With the way they have handled themselves through this process I guess I would ask…who would want to follow in their footsteps? As I said in my review, this is a train wreck!

    Eric, will you be selling the software yourself? Ordering it from you personally is the only way to go. At least we will know you will stand behind it and be there for helping others without throwing a hissy fit and threatening to take your ball and go home.

  29. Liza on January 21st, 2008 11:09 pm

    C’mon you all guys. Please give Mo and Ziela a break. Afterall, AR is their FIRST launch and getting a hiccup or two and some last minute changes is a norm. I believe that many people out there are YET to see the power of AR.

  30. John on January 22nd, 2008 6:51 am

    Anyone can do a better FIRST launch than these millionaires lol. It is not a hiccup at all, it is a lack of responsibilities from these couple.

  31. Eric Giguere on January 22nd, 2008 7:01 am

    Liza, I think you misunderstand what people are complaining about. The fundamental business model is good. It’s not new, but few people have really put it to the same level of use as the Riches. For that they can be commended — it’s a lot of work.

    Hiccups in a first-time launch are definitely normal. I know, I’ve been there. But there have been a lot of hiccups, and little communication along the way about the hiccups. The product launch was continually delayed at the last minute.

    Most importantly, though, my readers are very skeptical in general and those who’ve bought the AR book feel that the Riches underdelivered there. It was probably a mistake for them to sell a meatier version of the book to a few people and then publicly admit that they’re selling a watered-down version to everyone else. The book isn’t bad by any means, although it could use some editing, but it needs more details.

    Also, criticism is part of the territory when you release a product and you have to be prepared for it. I’ve had one customer who particularly went off the deep end with me with PLRSiteBuilder for no real reason and all I could do is give them a refund and move on. But that’s the exception. Most people I’ve dealt with are very reasonable and I enjoy my discussions with them. Many have good ideas of things they’d like to see in the products.

    Anyhow, this has certainly been an interesting experience on several different levels…

    Eric

  32. Zeila Rich on January 22nd, 2008 8:44 pm

    Hi.
    Whatever we do, there will still be negativity in the air. The funniest thing is, the comments come also from people who aren’t customers.

    It’s okay. We’ll move on from here. Please get your refund if you want. Please go through PayPal, it’s easier that way.

    All the best.
    Zeila

  33. Lucky Balaraman on January 22nd, 2008 9:01 pm

    HOORAY, I GOT A REFUND!

    I had not downloaded the book and requested the refund ($67) through PayPal. I got it in three days (to my surprise and delight…)

  34. kim on January 22nd, 2008 9:54 pm

    Actually I was looking forward to AR, for some reason I never got the trial version to download, glitch somewhere I guess!

  35. Eric on January 22nd, 2008 10:00 pm

    You are indeed lucky, Lucky (Balaraman). :-)

    I tried to get a refund through PayPal but my claim got denied by PayPal.

    I’ve since emailed the Riches to ask for a refund, but I am still waiting to hear back from them.

    Wish me luck!

  36. Colin on January 22nd, 2008 10:06 pm

    Zeila, one need not be a customer of yours to comment negatively. If you look above, there were a couple of people who bought the book and did leave comments that they thought it was thin and lacking in detail. Then there were others who commented and chose not to become customers because maybe they felt they couldn’t trust you with their money when everything was handled so poorly up until the watered down launch.

    Remember, consumers vote for you with their dollars. If you only got 200 customers and were looking for a million maybe that is an indicator to you now. I hope you can see this and correct it next time.

    I was really looking forward to buying the book but can’t do it. I found a link to the order form from Google’s cache where the book is only $27 but I’m afraid to place an order! Can I still get the book for $27 and if I place the order will you honor it?

  37. Terry on January 22nd, 2008 10:32 pm

    Well, that answers that. I’d like my refund also.

  38. Eric on January 22nd, 2008 10:50 pm

    FYI folks, I tried making a refund claim through PayPal but got rejected by PayPal because “the claims process only applies to the shipment of goods”.

    Anyway, I’ve since emailed the Riches to ask for a refund, and I’m still waiting for a response from them.

    Wish me luck!

  39. Zeila Rich on January 23rd, 2008 12:35 am

    People,
    please don’t worry about your refunds. If you want the refunds, we’ll give them to you. Just know that we’ll have our lawyers everywhere, and if you use AR despite having the refund, you’ll face the full force of the law, that is what Mo can promise you.

    Furthermore, this is just an ugly-themed launch. It wasn’t meant to raise the million dollars for the charity. It was to pacify those who can’t wait, and want AR whether it’s watered-down or not. We launched on time this time, and we still got bashed. Well…

    Anyhow, let me put it as this. Mo is right. It’s not easy to succeed with AR without our coaching.

    The first month has always been $67. We have not changed it. We have only added the mentoring program which is a monthly subscription. You can opt out of that, without tears.

    The time spent on customer support for AR, can be used by us to build another 1,000 websites.

    Anyhow, we are still thinking of pulling the plug off. But we’ll continue the program with the remaining customers.

    For all you know, we might be offering it for free, except for a $2 donation. So the rest will be refunded.

    Cheers!
    Zeila

  40. Colin on January 23rd, 2008 1:55 am

    Zeila and Mo,

    I don’t know anything about a “first month”. I wanted to buy the book, which I understood was $67, but at the following link it says the book is $27.

    http://www.adsenseresurrected.com/members/signup.php?lang=en

    Please explain why it is $27 there and furthermore, can I still order it? I’m not interested in coaching, forums or ongoing monthly membership fees. I would just like to buy your book and read it. I many not even use the techniques in it, I’m just curious. Then again, I may already be using them, who knows.

    I think this is where you have got yourself in trouble Zeila. You said you would release the book, then you removed the stuff you thought was “hard”, then you come to this blog insulting people saying “you can’t do it without the coaching.”

    What you should have done was stuck to the original plan. When you say “for people who couldn’t wait” you forget, this was over schedule and many people waited too long and you lost them.

    Rule #1 of marketing is offer people what they want instead of trying to convince them to want what you have and you will succeed. You tried to insult people and tell them they need you because they lack intelligence. Geez, maybe you should be paying me to coach you!

    What you should have done was leave the hard stuff in the book and let us decide. Those that couldn’t get it on their own would have paid big money for coaching. Those that wanted people to talk to would have paid $27 a month for your forum. And those of us who are big boys and can stand up would have succeeded just like you did, without anyone’s help, just with the book.

    Offer something for everyone. Don’t insult them.

    Anyway, can you please answer if I can buy the book at the above link for $27?

  41. StevenR on January 23rd, 2008 5:55 pm

    > Just know that we’ll have our lawyers everywhere,
    > and if you use AR despite having the refund,
    > you’ll face the full force of the law, that is
    > what Mo can promise you.

    LOL. You can’t be serious…

    There are people (including myself) that use VERY similar tactics to yours already. How can you distinguish your method from another…

    > We launched on time this time, and we still got
    > bashed. Well…

    No. You actually got bashed because you were late with the launch several times, AND you changed the terms by selling a “watered down” version of your book AND allowing people access to the “meat” only if they pay a monthly subscription fee.

    /Steven

    P.S. For what it’s worth, I won’t be requesting a refund… Although I didn’t get anything “new” out of it, it did remind me of a couple of things I ought re-focus on. Plus, getting a refund is more hassle than it’s worth.

  42. Colin on January 24th, 2008 12:57 am

    I read more than once where they said we are here to help other people succeed, then after a bunch of failed attempts Mo was having second thoughts about launching at all and keeping the secret to himself, then they launch and say they are helping people, then they pull the product and say they should have never tried to help anyone, then they say maybe they’ll give away the product for free to help people.

    Any wonder why there is doubt cast on them? This has been the most bi-polar human interest marketing excuse I’ve seen.

    Bottom line, they aren’t really sure they want to reveal their ’secret’ and want to keep it to themselves. Thus the delayed launches, thus the constant reversal of decision to help others, and thus the last minute edit to make the book a ‘watered-down’ version.

    Just some other things from their blogs that bothered me and made me question.

    When it launched, they said:

    “Do not panick if you encounter any problem. Our sales assistants are available via email. Please be patient is all we ask of you.”

    the very next post they changed from more than one assistant to only one assistant and said:

    “P.S. Please be patient as we only have one sales assistant, but we’ll get another one or two when the volume picks up.”

    finally the last post that explains their absence after the launch:

    “Mary was hospitalised early Sunday morning, 2 days after the launch of AR, and as a result we couldn’t respond to any email at all.”

    So first they have more than one sales assistant, standing by to answer your emails. Then they have 1 sales assistant, please be patient. Then they have not answered emails because of a family emergency - what happened to the sales assistant(s) who were supposed to be answering emails? You would think Mo and Zeila could leave the office and the sales assistant could continue to answer emails.

    It is all too suspicious, too made up, too hard to discern what is truth.

  43. Bob on January 26th, 2008 6:26 am

    They mentioned “This will be our last comment on this blog. We are disappointed with ourselves for making the decision to help people with AR.”

    Did it happen?

    NO!

    There are comments from them after they made this post. Enough said. Don’t take what they promised seriously.

  44. Eric on January 28th, 2008 2:36 am

    Well, so much for the promise of “please don’t worry about your refunds. If you want the refunds, we’ll give them to you.”

    Their “Sales Executive” has replied via email and insisted that I “try out AR for 90 Days to be eligible for a refund” and “if you like, you may want to approach Zeila yourself. I am just doing my
    job.”

    Brilliant.

  45. Shiv Majumdar on January 28th, 2008 5:29 am

    Eric,
    Imagine you’re supposed to be a partner. Imagine about everybody else!
    Now a moot question is: here is a clear case of misleading selling if I may use polite words. And there is no way for an average guy like me to do anything about it. And the fraudsters can enrich themselves just because it is too much of a hassle for all of us.
    What can be the fall out? Don’t trust any online imposter? How do you convince yourself that an offer or a vendor is trustworthy?

  46. Eric on January 28th, 2008 8:58 am

    Shiv, I think you’ve got me confused with Eric Giguere.

    I’m not Mr. Giguere, but am just another customer who happens to share the same first name. FYI, Eric Giguere makes his posts under his full name.

    Anyway, a little more update on my situation…

    Their Sales Executive (Amanda) steadfastly refuses to get in touch with her bosses to get their approval to process my refund, even after I told her about what Zeila had posted on this blog.

    And even more incredibly, she insists on having me contact Zeila myself. (How am I supposed to do that?!)

    Want to know what she says in response to my email asking her to “Go check with (Zeila) and get her approval, and have my refund processed _NOW_ and stop any further attempts to delay the
    refund.”?

    A curt “I am sorry but I won’t be doing that.”

    Folks, consider yourself warned.

  47. Colin on January 28th, 2008 11:15 am

    Well despite the Rich’s insisting that their product has always been $67 you’ll find the link from Google that still says $27. It’s at the adsense resurrected website under /members/signup.php?lang=en

    And they missed another deadline. But with vague deadlines who can blame them. First we had the ugly themed launch with promise of a better sales page in 2 or 3 weeks. Then it was “next week” then it was “Monday”. Now we are getting the excuses that it is delayed.

    But really, once you’ve bought the product, who cares about the sales page anymore? They are putting their efforts making excuses into the wrong places. You’ll note today they are giving junk in their blog about why the membership wite isn’t up already.

    Watching the whole thing unfold and watching them make the same mistakes over and over is just sad. They may have the best program in the world but I don’t know who could trust them now.

  48. Zeila Rich on January 28th, 2008 9:09 pm

    I find some of the comments here amusing.

    When I tried to respond to some comments, after Mo wrote never to write another comment of his, you say we cannot be trusted.

    And when we stick to it, and not write anything else, someone comes up and say we do not want to refund their purchases. My email address is found almost everywhere now. If you really want the refund, email me, or leave a comment at my blog. Gee…

    We are not making excuses. Things happen. My daughter was hospitalised, and we almost employed 2 more sales assistants, but we couldn’t settle on the remuneration package. It was Mo’s decision to offer the watered-down version not to underdeliver, but this was what our previous apprentices wanted. They wanted us to give the basic concepts of AR, and they wanted constant mentoring and coaching, and they are willing to pay as high as $97 a month for it. We are only charging $27 a month. By the way, most of the stuffs taken out are found in our library which is free of charge to all AR members. See, did you know that?

    The membership site can be up and ready in seconds, but if we can’t be there to coach people, what’s the point really? We want to be sure that we set aside time for this. Things happen. We thought we could be honest about what happened, but look at how you guys reacted.

    Some took advantage of our offer of the refund. We can refund you, without any problem. But AR was released to help you. We could let you have it for free, but you’ll just toss it aside and not do anything. You can ask Eric G, we contemplated offering the book for free. We were serious about helping you guys out. But we realise that it will depreciate the value of AR.

    Some didn’t even bother to follow our tactics, and they want a refund. What’s wrong with you guys? Can you do yourself a favor, and work towards your success? Just follow AR for 90 days, and you could be getting success. If you are so broke, let me know, I’ll let you have the book for free. But from our experiences, free hand outs do not work.

    For your information, despite this, we have slightly over 600 loyal customers now, waiting patiently for the membership site to open. Not every customer is like you guys here. Very negative… Did you even try AR in the first place?

    We made some mistakes, as we are not internet marketing gurus. We are not people who launch product after product, to squeeze money out of you. We are genuinely offering AR to help you guys, that’s why we delayed the first launch to make it really good. Then, we watered it down based on feedback, to make it even better.

    Whatever it is, I am sad to say I regretted telling Mo to help people run a profitable adsense business like us. I rather we remain underground, going about our businesses. But on the positive side of things, there are 600 happy people who we will help to succeed.

    anyhow, I wish everyone the best in what you do. But if you seriously need help, I am still here for you.

    Zeila

  49. Steve on January 28th, 2008 9:36 pm

    “I find some of the comments here amusing.”

    I think that instead of coming here to be “amused”, you should spend your time, and your millions, putting together a legitimate business. I think that’s the bigger issue. This business you call AR has been a joke from day 1.

    Case in point with only ONE area. You charge a monthly fee of “only” $27 that is set as a Paypal subscription. Now your site isn’t even up, let alone the mentoring, coaching, forum, etc. So these folks are going to be charged a fee in 2 weeks for something they don’t even have, and most likely will never have.

    You keep coming out and talking a good talk, but most all of us learned very early on in life that talk is cheap. Your actions speak much louder than your your words. As it stands now, I don’t know how you can even sleep at night.

    The honorable thing to do would be to refund all 600 of your customers, and ask for forgiveness. The more you keep writing comments like these, the more credibility you lose. But then again, I think that was lost a long, long time ago.

    You continue to mention that you should pull the program and go back underground. I wish you would do just that for everyones sake. At least then it would prevent others from losing their hard earned money in this fiasco you call a “business”.

  50. Eric on January 28th, 2008 9:40 pm

    Zeila, excuse me for making the obvious choice of emailing the 2 email addresses (sales@zeilarich.com, sales@sevendaysystem.com) I found in the order confirmation emails to ask for the refund.

    Would you be so kind as to share with us your email address here so that all those who are interested in a refund can email you at the correct email address?

  51. Zeila Rich on January 29th, 2008 12:10 am

    I didn’t come here to be amused. I came here because I wanted to see how I can support customers, and learn from their feedback. But the outcome of that intention was, amusement from the comments.

    Launching AR was not a business to us. We are not an Internet Marketing business. We run AdSense websites, and hence our main business is AdSense.

    There’s where you are mistaken, Steven. Your mind is so clouded with negativity. We are not charging the membership site for the first month. It’s free for the first month.

    What can I do? I talk what my mind and heart are saying, but if things do not happen as intended, we can’t help it.

    I sleep very well at night because, we have already made many people successful. They now have money to even pay for food, for lodging, for education and so on. All with AR. For your information, we’ve been getting testimonials from our customers that they’ve already reached the $100 mark in less than 2 days of starting AR.

    We refund whoever wants a refund. We have refunded about 6-8 people from the 600 customers. The rest see the real value in AR. We are sorry some do not. There’s no perfect launch.

    Mo wanted to pull the program, but I was against it. I knew that AR will continue to help even more people.

    Losing their hard earned money? What are you talking about? We’ve stated very clearly that they will be refunded if after 90 days, they can’t achieve what we did. There’s no risk. There are customers who have become successful, and they want us to guide them further. Not everyone is like you, Steven.

    We have several businesses, launching AR was not supposed to be a business, it is a fund-raiser for our charity, if not we wouldn’t even bother to share AR with anybody.

    P.S. please reach me at zeila.rich(at)gmail.com if you want anything else from me. My sales assistant can be reached using the emails provided by Eric G (sales@zeilarich.com)

    Thanks. Zeila

  52. Colin on January 29th, 2008 12:34 am

    Zeila,

    You came here before saying you have 200 customers. Then you took your website and order form down so nobody could place orders.

    Then I read on your blog that you have 500 sales.

    Now you say 600.

    How can you possibly go up from 200 to 600 when you’ve removed the order pages from your site?

    And for success. You say you have made many people successful, but you’ve said before that we can’t do it without the coaching….and you haven’t even opened the coaching up yet.

    And Steven’s point was, that you gave the first month free, but the first month is almost up and those poor people don’t even have a coaching site to look at. And as far as removing the content from the book and watering it down. You say (very smugly) that the content you took out is available at your site. But your site isn’t up.

    This isn’t negativity Zeila. This is reality. And if you don’t want to live in a negative reality then you need to work to make it positive, because this is a reality that you and Mo created. But I would suggest you get some coaching. You can’t do it alone.

    And please, PLEASE Zeila, don’t give us this crap about AR being a fundraiser for a charity. This is the old bleeding heart marketing routine. You charge up to $500 for a product and give $2 to your OWN charity. Please. You charge an ongoing $27/month and in return your charity gets an ongoing $0.

    As millionaires you should be giving 100% of your “unneeded” sales to your charity if this is a fundraiser. A fundraiser in my part of the world doesn’t donate 0.0675% of their proceeds to charity and line their pocket with the rest. And don’t give me some excuse about your expenses to market an electronic book.

    You really should stop posting because this is just looking worse by the moment.

    And please stop erasing the comments on your blog.

  53. Zeila Rich on January 29th, 2008 3:14 am

    This is in response to Colin.
    I know I am busy, but I have to get the facts straight.

    “You came here before saying you have 200 customers. Then you took your website and order form down so nobody could place orders.

    Then I read on your blog that you have 500 sales.

    Now you say 600.

    How can you possibly go up from 200 to 600 when you’ve removed the order pages from your site?”

    there are people who access these links from the membership pages, when you signed up as a member, you can choose which product you want to purchase. This was how, it was possible for anyone to make a purchase even without the sales letter.

    “And for success. You say you have made many people successful, but you’ve said before that we can’t do it without the coaching….and you haven’t even opened the coaching up yet.”

    Yes, they did with coaching. Yes With coaching. I had to help them by replying to their emails. It was not efficient, so with a membership site it was more organised and more efficient. members can share the knowledge. I don’t have to type out the same replies. I got their feedback, and they are willing to pay $97 a month for the coaching. It’s not a number we plucked out from nowhere.

    “And Steven’s point was, that you gave the first month free, but the first month is almost up and those poor people don’t even have a coaching site to look at. And as far as removing the content from the book and watering it down. You say (very smugly) that the content you took out is available at your site. But your site isn’t up.”

    We are supposed to have the time for the coaching. It was with much deliberation, that we have to push this back, as my daughter was hospitalised, and we are not ready yet to offer our time to coach. We will compensate with another a free month of membership. The sites are up. But we are not there yet to answer any questions. We will be coaching pretty soon. We just need to settle this family crisis.

    “This isn’t negativity Zeila. This is reality. And if you don’t want to live in a negative reality then you need to work to make it positive, because this is a reality that you and Mo created. But I would suggest you get some coaching. You can’t do it alone.”

    It’s negativity, not reality. The reality I have stated above. you decided to think ill of us. For instance, we mentioned about sales being from 200, then up to 500, then up to 600. you thought we were lying because we didn’t have the sales letter up. But you didn’t know the fact that members sign up from their member pages. So that’s negativity.

    “And please, PLEASE Zeila, don’t give us this crap about AR being a fundraiser for a charity. This is the old bleeding heart marketing routine. You charge up to $500 for a product and give $2 to your OWN charity. Please. You charge an ongoing $27/month and in return your charity gets an ongoing $0.”

    Firstly, Save The Children, is not our OWN charity. It is a charity we support. Please check your facts. And you call that reality? You can go to http://www.savethechildren.org. This charity is supported by many celebrities.

    The whole idea is this. Every single cent we get from AR will be used to promote AR further, until to a point, which, we will then donate everything to the charity. What can $2 do to further raise more funds? We need to set aside money to promote AR to raise more funds.

    We donate $2 a month too for memberhsips. You got your “reality” wrong again.

    “As millionaires you should be giving 100% of your “unneeded” sales to your charity if this is a fundraiser. A fundraiser in my part of the world doesn’t donate 0.0675% of their proceeds to charity and line their pocket with the rest. And don’t give me some excuse about your expenses to market an electronic book.”

    That’s what we are doing. We want a self-perpetuating fund-raiser. We do not want to surrender all our sales to the charity now. We want to use a portion of it to raise awareness to a greater level. For your information, there are expenses. Firstly, we spent about $20K to get the websites up with graphics, scripts, etc. That’s a one-time fee. We are paying our affiliates commissions too. We also employ people. We have an affiliate manager, a marketing specialist, a sales assistant, and an adhoc programmer. These cost money. We pay from our own pocket, not using AR earnings.

    You are just being negative. This is not the reality.

    “You really should stop posting because this is just looking worse by the moment.”

    It’s looking worse in your “reality”. The way I look at it, I am explaining things which people like you have misunderstood, and it’s looking good.

    “And please stop erasing the comments on your blog.”
    We do not erase comments on our blog. Mo regularly administer the blog. He will remove spam comments. Do you want us to keep spam comments promoting some libido on our blog?

    Zeila

  54. Eric on January 29th, 2008 3:53 am

    I’ve heard back from Zeila about my refund.

    And I suppose it wouldn’t surprise anybody here that she has imposed conditions for getting a refund.

    In her words, “I tell you what, I’ll give you a refund, only if you still try AR, and then get back to me with your progress. Ok? I will refund right now, but I want you to promise me to actually do AR. Once you give me this promise, I’ll process your refund.”

    Folks, it looks like you can forget about what Zeila had posted before on this blog about her refund offer:

    “It’s okay. We’ll move on from here. Please get your refund if you want.”

    “People, please don’t worry about your refunds. If you want the refunds, we’ll give them to you.”

    “We can refund you, without any problem.”

    “We refund whoever wants a refund.”

    What a class act. Like Eric G. said earlier, this has certainly been an interesting experience on several different levels…

  55. Bob on January 29th, 2008 6:20 pm

    Eric,
    you are a damn pussy!

  56. Vision i.T Services on January 29th, 2008 6:38 pm

    *hopefully this won’t be deleted as it’s meant to assist the victims of this scam*

    If you’re unable to obtain a full refund as promised, please let us know. We now have the full names and address of the two involved. Zeila and Mo are aliases… Zeila is actually their daughters name.

  57. Eric Giguere on January 29th, 2008 6:44 pm

    Bob, I can assure you that I do not have any female genitalia. Or were you trying to say something else?

  58. Steve on January 29th, 2008 7:37 pm

    I’d like to know how anyone could get involved in an obvious joke like AR? You only need to read one or two comments posted here at most, let alone ALL the other information, to see that the Riches (how cute of a ficticious name) have absolutely NO business sense or ethics whatsoever. You have to seriously doubt their claims of being “millionaires”. Basically nothing more than scam artists. Refund peoples money and go crawl back underneath the rock you came out from under!

  59. Colin on January 29th, 2008 7:48 pm

    Well, I think I’ll finish up this thing because it is exhausting addressing Zeila all the time.

    On your website you say “our charity.” What did you think I would understand?

    On your website you say “$2 from every sale goes to our charity.” What did you think I would understand about that?

    You advocate outsourcing your website building to countries where labor is cheap, and then you tell me you spent $20k on getting your website setup. That would be a very bad business move when you could have used amazon stores, clickbank, or anything else. That just shows you bad business judgement again.

    And calling someone negative is the last resort for those who cannot engage in a logical discussion.

    This is your reality Zeila. You created it. You created AR. You pulled the plug. You left your customers without coaching. You watered it down.

    Welcome to how real people perceive AR now.

    Anyone got dibs on adsense-resurrected-sucks.com yet?

  60. Bob on January 29th, 2008 7:59 pm

    Hey Eric Giguere.

    i didn’t mean you. I meant the other Eric who’s behaving like a sissy, coming over to this blog, and commenting about how he couldn’t get his bloody refund.

  61. Eric Giguere on January 29th, 2008 8:11 pm

    So I do have some thoughts I’d like to share about this whole debacle, but it will require a separate post. Note that the business model that AR promotes — using mailing lists to generate traffic — is valid, though, and something that I think many people can implement and benefit from. As for how it’s all been presented… well, let’s leave it for later.

    Eric

  62. Eric Giguere on January 29th, 2008 8:13 pm

    Bob: Ah, I see, confusion. Still, I doubt he has female genitalia, either! :-)

    I can’t remember where I got Zeila’s email address from in the first place. I think it was when she left a comment on this blog back several months ago, before the original launch date. The one I use is zeila.rich at gmail.com.

  63. Eric on January 29th, 2008 8:27 pm

    Bob, I can also assure you I don’t have any female genitalia. :)

    And I did not come here to complain about how I didn’t get my refund. I can handle such things trivially myself, thank you very much.

    What I had wanted to do is to show the other readers what kind of operation the Riches are running behind the scenes. And that one should not believe everything they write or claim.

  64. Jim on January 29th, 2008 9:04 pm

    Well, I don’t want to get involved in the genatalia issue, but I would like to know this…

    How come the same software that is being sold in AR for a $500 fee, (or $97 a month!) will only cost you a one time charge of $67 right now? Someone is seriously lining their pockets here. I think I’m beginning to understand how the “Riches” came up with their fictitious name.

  65. Eric Giguere on January 29th, 2008 10:07 pm

    The plan was to have AdSenseResurrector grow into something much more than PLRSiteBuilder. It hasn’t yet, and I’m still undecided about whether it will. In the meantime I decided to make PLRSiteBuilder available separately. So that’s how we got here.

  66. alimlizasurvey on January 31st, 2008 5:41 am

    Jim, didn’t u realise that the $500++ price tag of AdsenseResurrector offered by the AR was being advertised much earlier than Eric’s $67 PLRSitebuilder?(note that Mo and Zeila are giving more tools than just the AdsenseResurrector in the package)

    Eric could have launched it at a higher price if he wants to. Obviously, Eric had decided to let others access it at a much lower price than the AdsenseResurrector. It’s like a ‘PLRSiteBuilder VS AdsenseResurrector’ thing. Funny.. cos, Eric had INITIALLY mentioned that he did not want to have more of others accessing it.

    And I wonder why Eric finally decide to make it accessible to the whole public AFTER the much hoo-haaas of AR?……yaah,right… Eric could have just said.. DUE TO HIGH DEMAND, blah,blah,blah

    And Eric, I wonder why Mo and Zeila had initially made a joint-venture with your PLRSiteBuilder. I don’t like it at all. The layouts are terrible. I wouldn’t use it even if given free. Sorry about that Eric!!

  67. Eric Giguere on January 31st, 2008 6:28 am

    “Eric had INITIALLY mentioned that he did not want to have more of others accessing it.”

    Not sure what you mean by that. Here’s the timeline:

    1. I offer PLRSiteBuilder to my mailing list and via a Warrior Forum special offer (WSO)

    2. Before I actually release PLRSB to the general public, Mo and Zeila ask if I want to create an enhanced version called AdSenseResurrector. So I shelve PLRSB.

    3. Several months pass, ARtor finally goes on sale along with AdSense Resurrected.

    4. I decide to release PLRSB as a separate product after several people request it. Obviously, they’re not going to buy ARtor. It’s not ideal, I’d rather not have two programs to support, but here I am.

    I’m sorry you don’t like it. If you don’t like the layouts, change it… you’re not forced to use it.

    Eric

  68. Colin on January 31st, 2008 11:28 am

    Well, I paid for it and I would use it at the price I paid for it. It automates some very repetitive tasks and as such it is invaluable. If you don’t like the templates, change them. It’s that easy.

    Now for Mo and Zeila. If they offered the product at the same price I wouldn’t buy it from them. I can’t trust them for support. “Coaching is coming soon” we hear, after they’ve already SOLD coaching to people. Another “launch even though we aren’t ready.” They couldn’t keep their project together and I would say that their complete incompetence left Eric in a bad position. He did the right thing.

    To top it off Eric has a well-developed sense of service. I don’t see Eric lying on his blog, his statements aren’t contradictory, he doesn’t behave like a baby, he doesn’t make us feel inferior, and he actually offers a money back guarantee that he honors without adding on “I’ll refund you if you promise….”.

    And he is fair.

    I think those qualities far outweigh Mo and Zeila. They are the epitome of spoiled brats who think they are God’s gift to AdSense. Meanwhile, there are at least two people that are regular commenters on this blog who have outperformed them in every way I’m sure, and feel no need to behave like buffoons.

    I’m happy with Eric’s stuff. Nuff said.

  69. Zeila Rich on January 31st, 2008 11:59 am

    Okay. Let’s not fight anymore.
    It’s not doing any of us any good.

    We are all wasting time on this. We could have used the time to build more quality websites to earn us more money. Alright?

    If you don’t think we delivered with AR this time, give it a try at least will you? We’ll honour the refund as stated in 90 Days.

    We don’t lie. We adapt to situations. One day, we thought we are ready to launch, then we have partners who are not ready. Then another day, some “fans” wrote in and say to let them test it out first. So we thought, let’s postpone the launch, so that these folks can test it out, and it’ll be good too for future AR users.

    We have never contradicted any of our statements. You guys think we are not trustworthy because you feel we have underdelivered. But we couldn’t help it. We wanted to coach immediately after the launch, but our daughter was hospitalised. If we could outsource or employ someone else to coach, we would. But that wouldn’t be fair. We promised that we will be the ones to do the coaching.

    Yes, we’ve learnt alot from this launch. There are many oversights on our side. That’s why we try to make amends by donating more to the charity. We don’t make any profit from AR. We want the profits to continue to fund our effort to raise more money for the charity.

    It’s not that we are spoiled brats. We are just disappointed that there are people who can’t be tolerant towards our oversights. The bottomline is this. People who have tried AR made money, and some made more money than before. Isn’t that all that matters? And we don’t keep a single dime from the sales at all. We are pouring it back into the promotional machine for the charity.

    At the end of it, we can’t make everyone happy. But we are grateful to all our AR customers who have supported us. We will learn from our mistakes, and move on from here. But we will not be taken advantage by people who are trying to get a refund so that they don’t have to pay for the valuable knowledge we have shared. We will not refund such people. We have so far refunded about 7 people out of 600 customers. The basis for these refunds is that, we rather focus our attention on the top 90 percent of our customers.

    I really am going to move on, together with Mo. If you don’t like us, don’t do business with us. We can try to make you like us, but we can only try.

    Regards,
    Zeila

  70. Jim on January 31st, 2008 1:25 pm

    The situation is pretty easy to solve really. Simply refund every buyer immediately. No questions or hoops to jump through. Refund everyone and then do a launch when you COMPLETELY have your act together. No watered down version and no “coaching coming soon”. None of that crap. Lauch to the public ONLY when you have it ALL ready. I can’t for the life of me figure out what is so terribly difficult about that. Customer service and doing the right thing isn’t rocket science.

  71. Colin on January 31st, 2008 1:49 pm

    More contradictory statements from Zeila:

    “We are all wasting time on this. We could have used the time to build more quality websites to earn us more money.”

    “We have never contradicted any of our statements. … But we couldn’t help it. We wanted to coach immediately after the launch, but our daughter was hospitalised. If we could outsource or employ someone else to coach, we would. But that wouldn’t be fair. We promised that we will be the ones to do the coaching.”

    So instead of “coaching” others, Zeila spends her time writing lengthy posts defending her mistakes. At the same time she tells us not to waste time commenting here that we could be spending making money. That’s contradictory.

    Zeila, if you were so concerned about this, you would spend your time coaching others instead of posting here. Enough said.

    From what I’ve read on your blog you donate $2 to charity. Your sales weren’t what you expected and you upped that to $1000 donation. Now you are saying you don’t keep anything from AR, CONTRADICTING your earlier post above. This is just ridiculous Zeila. Unless of course that’s your version of “adaptation.”

    The best thing you can do right now is to open up your coaching for your paying customers and quit telling them “We don’t have time to coach you. Our other business ventures are more important.” And stop wasting time posting here when you could be coaching - if I could be so bold as to use your own statements against you.

    As for doing business with you, I wanted to buy the book, but for some reason you pulled down the sales page and I couldn’t. Enough said about that. But as I’ve said elsewhere, you could have the best product in the world, but the way you’ve handled it, I don’t feel I could trust you with my money anymore. Sorry. Eric got my business instead. And I found him through you. That’s the way the ball bounces.

    I know enough about how AR works from the reviews, and as soon as a competing book comes out I’ll grab it up because I’m dying to know how it works. And my reason for that is partially because of how you handled yourself, and partially because I can’t by the book from you anywhere. Your website still says “Website Goes LIVE before Christmas 12/24″ for crying out loud. You aren’t even selling the product anymore.

    So let me ask one question if anyone knows. Where can one BUY a copy of AR right now? New or used? And if not, is there a competing source of information on this topic? I’d like to throw some money at finding out how this works.

  72. alimlizasurvey on January 31st, 2008 6:35 pm

    Colin wrote

    “I know enough about how AR works from the reviews, and as soon as a competing book comes out I’ll grab it up because I’m dying to know how it works.”

    This applies to me as well. I missed the last launch. But I am so darn excited for their next launch. Mo and Zeila, you have some eager pre-customers here!

    Colin also wrote,

    “You aren’t even selling the product anymore.”

    Colin,didn’t you regularly check their postings on their blog?

    Eric Giguere wrote,

    “Note that the business model that AR promotes — using mailing lists to generate traffic — is valid, though, and something that I think many people can implement and benefit from”

    Mo and Zeila, seems like there ARE still a number of people who do like an idea or two or more of your AR tactics.

    Cheers!!!

  73. Donahue on January 31st, 2008 6:57 pm

    After all you’ve seen and read, you still want to lay down your cash on this? Unreal. Why in the world would you want to throw your money away on re-hashed info that you can get for free on any of the better forums? For pete’s sake, use that money to build your own business, not line the pockets of these two. Wake up people!

  74. Colin on January 31st, 2008 9:19 pm

    alimlizasurvey, I’ve been watching their blog and the AR site but don’t see any way to order still.

    Donahue, I want to lay down cash for the idea behind this because I’m not familiar with it, which is why I asked:

    “So let me ask one question if anyone knows. Where can one BUY a copy of AR right now? New or used? And if not, is there a competing source of information on this topic?”

    To which you responded:

    “Why in the world would you want to throw your money away on re-hashed info that you can get for free on any of the better forums?”

    But you may have been better off just letting me know what their method is and which post on which forum you found it. I’d be happy to get it for free, but because Eric said:

    “Note that the business model that AR promotes — using mailing lists to generate traffic — is valid, though, and something that I think many people can implement and benefit from”

    ….is why I’d be willing to lay down money for it. But if you can tell me a source like a blog post or something that details this technique I’d be happy to take a look at it.

  75. Donahue on January 31st, 2008 10:42 pm

    List building to generate traffic is not a new technique. Go to the WF and do some research. Spend some time reading and learning. There’s no need to throw $67-$97 or $597 away. Hang on to that money, do some reading and learning, and then put those funds to work in your own business. Honestly, with just what you have seen in this thread alone, do you really want to willingly hand over your cash to people like this? Do you really want to follow anyone who behaves and operates on a level like you’ve seen here?

  76. Colin on January 31st, 2008 10:45 pm

    Nope, I don’t, and I’ve indicated that. But to obtain the technique I would read a competitors book, or even buy a used copy. I’m new to focusing on monetization with AdSense so even the WF is new to me. I’ve never heard of it before :)

  77. Donahue on January 31st, 2008 11:32 pm

    Go to warriorforum.com They have a section for AdSense there, as well as a section that has free ebooks and reports on all different areas of IM. You’ll find information on everything you can imagine, along with proven techniques and things to avoid. And that’s only one of many different forums. Take a look at the Digital Point forum as well.

    The point is…since you admit that you are new to this, don’t be in a rush to spend money. Wait until you understand the basics and then you can make more informed decisions on where to spend money. Overcoming all the hype the “gurus” put out is the biggest obstacle that everyone faces when just starting out.

  78. Colin on January 31st, 2008 11:51 pm

    Thank you so much for the links and advice Donahue. Very much appreciated. I’m going to start looking through the Warrior forum right now.

  79. Eric Giguere on February 1st, 2008 3:14 pm

    Those of you on this thread may be interested in this post I made:

    AdSense Resurrected Post-Mortem

  80. AJ on February 2nd, 2008 12:24 pm

    Scammed by the Riches!

    I purchased the AR Jumpstart Kit when it was advertised as the full AR book (not the watered down version), the success blueprint and 385 AdSense ready websites. I purchased this on 12/25/2007 through the Affiliate member site. The links were live, they took my money and directed me to a blank download page!

    Through several email exchanges and verification that I purchased the products, I was told I would have the links before New Years day. I didn’t.

    Then I was told I would get it during the next release. I didn’t. When I was finally allowed to get the products I purchased almost a month before, I did not get what I purchased.

    I received the ‘watered down’ version of the book. I did not receive the success blueprint and there were there less than 385 websites with 150 of the websites being exact duplicates!

    After several more email exchanges and not getting the material I purchased I finally asked for a refund.

    After first being told I would get my refund and providing all of the requested information, I am now told I have to try AR for 90 days before they will give me a refund.

    I am not asking for a refund because I didn’t learn anything in the book they wrote, which I didn’t, I am asking for a refund because they refuse to provide all of the material I purchased.

    While there was nothing new to me in the ‘watered’ down version of the AR Book, I would not ask for a refund if I received everything I purchased. As long as a company provides everything I purchase, even if I do not learn anything new, I will not ask for a refund. It is a risk I take when purchasing any online learning material.

    While their launch was terrible and their behavior has been unprofessional I can overlook most of it due to inexperience. However I can’t overlook unethical behavior of not providing all of the material someone purchases and then putting conditions on a refund. (Remember, the refund conditions did not exist when I purchased the product.)

    Hopefully, sharing this experience will provide information so others can make an informed decision regarding their business dealings with the Riches.

    Based on their prior responses, I fully expect to be attacked and for them to have many justifications why they are right and I am wrong.

    If they do the right thing and either provide all of the material I purchased or give me my refund, I will post again and let everyone know.

  81. Jim on February 2nd, 2008 12:52 pm

    Have you thought about opening a dispute with PayPal? That should help you get your money back since you didn’t receive what you paid for. I hope things work out for you.

  82. Colin on February 2nd, 2008 2:16 pm

    Thank you for writing and saving others the heartache caused by the Rich’s. But I have one observation. Many people are relieving the responsibility from the Rich’s (note, not Riches. Rich’s), saying that they are inexperienced.

    I think that may be a dangerous assumption for one simple reason. They are using aliases instead of real names.

    Who knows? They may have done this before, I can’t tell. And when they say “we’ll learn from this” maybe they mean they will come back with another alias and do it again. Maybe they have before too. Maybe this isn’t their first time. I don’t know because I don’t know who they are.

    And that is an area where they haven’t been truthful with us. They haven’t put their real names on this product so who really knows who they were in the last iteration. You can guarantee I’ll be watching for signs next time around.

    At least I know who Eric is and I can trust him with my money.

  83. Stephanie on February 3rd, 2008 5:33 am

    The Riches have been nice to me since the day I started the program. I am not sure why there are people claiming that they are scam artists. Zeila has been very patient with me, guiding me along, and helping me out with AR.

    I am happy to report I made several websites, and have already hit the $1,000 mark. What the Riches are teaching is something that works for me. It was the best $97 I ever spent in my life.

    This is just my way of supporting them amidst all this skepticism. Zeila and Mo are good people.

    Steph

  84. Eric Giguere on February 3rd, 2008 7:35 am

    Steph, it sounds like you were one of the people who were let in early and received the full version of the book. Is this correct?

    I think many of the people here are fundamentally disappointed because they didn’t receive the full version of the book and there have been no further details available, despite promises otherwise.

    Eric

  85. AJ on February 3rd, 2008 11:14 am

    Jim, Thanks for the suggestion, I have a claim in with Paypal, but they may not be able to help.

    Colin, I like to give everyone the benefit of the doubt and assume they have the best intentions until proven otherwise. You are correct it should have been the Rich’s and not Riches - I appreciate the clarification and apologize to the Rich’s for my incorrect reference to their name.

    Steph, It sounds like you found a process that is working for you. I am happy you are making money and you have a good relationship with the Rich’s. Did you receive the full AR Book or the ‘watered down’ version?

    My issue with the Rich’s is that I did not receive what I purchased. I tried for a month to get what I paid for and only received excuses. Then I was told I need to use the program to get a refund. I am requesting a refund because I am not able to get everything I purchased. I have been told they have all of the items yet they will not provide them to me. They took my money and did not, and will not, provide the products they advertised when I purchased the products. That to me is a scam.

    Eric, I agree that many people are upset because they did not receive the full version of the book. However, I want to be clear about my situation. When I purchased the AR Jumpstart Kit it consisted of the AR Book, not the watered down book. It consisted of the Success blueprint and the 385 websites. I have not received the products advertised.

    UPDATE: Here is the last email I received from Zeila.

    “I am not refunding a single cent. I think you are the real crook, going around buying things online and then asking for refunds so that you can get them for free.”

    It’s hard to understand a response like this when it doesn’t apply to my request for a refund. I guess this also means their refund policy is arbitrary.

    Zeila, provide all of the advertised products I purchased, the items you “guaranteed” I would receive, the items you “promised” you would get to me over the last month and I will not ask for a refund.

    This is a very sad situation, especially given Steph’s comments.

    Hopefully this can still be resolved and I will either get all of my products or a refund. If either happen I will let you know.

  86. Jim on February 3rd, 2008 11:56 am

    “I am not refunding a single cent. I think you are the real crook, going around buying things online and then asking for refunds so that you can get them for free.”

    That says it all right there. You were only asking for what you paid money for! And then you call the customer a crook? Unbelievable. Eric, how in the world could you ever get involved with people like this? Hope you can pull your software and cut ties. These guys are bad news.

  87. Colin on February 3rd, 2008 12:18 pm

    “I am not refunding a single cent. I think you are the real crook, going around buying things online and then asking for refunds so that you can get them for free.”

    AJ says:
    “It’s hard to understand a response like this when it doesn’t apply to my request for a refund. I guess this also means their refund policy is arbitrary.”

    Yes, their refund appears to be arbitrary, with the Rich’s being the sole arbiters.

    SCAM ALERT. Anyone know the best place to report these guys to? Maybe we should report them to Google as well?

  88. Deb on February 3rd, 2008 1:12 pm

    I am interested in buying a product that teaches a sound method for building a large number of AdSense/Affiliate sites that successfully pull in traffic and clicks.

    I was hoping that AR was going to be that product. Does anyone have any other suggestions? AdSense Wealth Empire is available but it’s about $1000.

    Someone else commented that you can get all of this information from the Warrior Forum, which is probably true. I would actually prefer to pay for a good product rather than weeding through hundreds of posts, not always knowing which are good and which are junk.

    I can set up the sites and I can create the optin and offer a freebie to begin building a list. Then my questions start: Where does the ongoing content come from for hundreds or thousands of sites — and how do you manage it? What do you put in the autoresponders to keep people coming back? Etc…

    Can anyone recommendation a good product? Thanks.

    Deb

  89. Stephanie on February 3rd, 2008 8:42 pm

    I got their watered-down version. I constantly asked them for help by email. That helped a lot. It’s been less than 2 weeks. I am now thinking of getting the adsenseresurrector. I do not think they are scammers. You have to take action. The book is really good. With their guidance via email, it’s even better. I am glad I trusted my instinct. Thanks Zeila and Mo!

    Steph

  90. We Hate Scammers on February 3rd, 2008 9:08 pm

    Perhaps Stephanie’s surname is also Rich… hmm..

  91. Colin on February 3rd, 2008 9:54 pm

    Anyone here notice how the Rich’s answer comments from this blog in their blog?

    Read today’s post at zeilarich.com and tell me you still think they are truthful Steph.

    Combine this with their utterly hypocritcal post titled “10 tips to get your business UP and RUNNING again” and you’ll have to agree. How can they give tips on getting a business up and running when AR isn’t even running?

  92. Gary on February 3rd, 2008 10:13 pm

    I think Steph is full of crap! Nice try, but it doesn’t fly. People here are too smart to try and fool with your bogus BS. Wouldn’t surprise me if the “Richs” aren’t behind her post.

  93. Stephanie on February 4th, 2008 6:58 am

    H-O-P-E-L-E-S-S

  94. Eric Giguere on February 4th, 2008 7:01 am

    Deb, take a look at my post A Winning AdSense Business Plan. (And that one is going to count for the OPAD challenge, since it took me so long to write…)

  95. Maurice Shuck on February 4th, 2008 11:46 am

    I purchased AR like many of you. I doubt that this whole subject will be settled in a public forum - there are too many opinions and little in the way of supporting fact. I rarely get involved in such discussions.

    The methodology proposed by the Riches appears to be a reasonable one and I have JUST begun to carry out a similar model along with my wife. As we both support fulltime jobs and a family, our last 2 weekends have been dedicated to learning the many issues and applications involved with creating sufficient sites partially using domains dedicated to individual niches and also domains containing general subjects with subdomains for the niches. We’re also learning SEO by teleconference every Thursday.

    We hope to solidify our own approach over the coming months. I find the greatest problem to be authoring sufficient original articles. We spent most of yesterday writing a dozen articles, both original and also modifying PLR material.

    I like that Eric not only introduced me to AR but that the Riches propose one of Eric’s two methods - large authority site or multiple small sites. I believe I will, as is my usual habit, synthesize my own approach.

    I am keeping my fingers crossed that all will turn out for the best. I have faith in the Riches based on my own experiences and look forward to them sharing their expertise.

    In the meantime, would anyone else like to share experiences of putting together a large AdSense model? Also, there is a possibility of sharing articles through the use of applications such as Website Content Wizard.

    If interested, please contact me at mshuck@gmail.com.

  96. Eric Giguere on February 4th, 2008 12:29 pm

    Maurice, I think it would be interesting to have an ongoing case study on what you and others are doing. Perhaps something we could run here. The trick is to not reveal too much, of course, but it would be nice to hear from others who are taking a similar approach, as you’ve asked.

  97. Maurice Shuck on February 4th, 2008 1:18 pm

    As I’ve told you before, I have a lot of time for you, Eric. Yours was the first book I read on AdSense and you are responsible for introducing me to AR. Not only that but your continuing honesty in the face of tempting profits has always been commendable.

    I would be happy to share my progress here if that works.

    I am reaching the age where I would like to leave my day job, although it pays great money. I want to be free of the dependence I currently have on working 9 - 5 (or 7 - 3 as it really happens.) My wife has survived a number of layoffs but is thinking that if there is another, she may decide not to look for another job, but go into consulting. A decent income model around web businesses, may be the answer for us both to leave the rat race.

    I’ve been watching AdSense, AdWords and affiliate marketing from the sidelines for a couple of years, collecting a chunk of material in that time.

    I also purchased a number of article site writing applications including yours and HyperVRE. Libby, my wife, has a programming background although, like me, she is now firmly entrenched in corporate administration. She is mastering these applications because, quite frankly, I lack the patience to climb the learning curve.

    I’m showing and teaching her as much as possible of what I’ve picked up and we are gradually sorting out the contents of my several computers and satellite hard drives - I must have several gigs of PLR, several gigs of manuals and books and a number of apps, large and small.

    We know the imortance of getting started so we decided on a subject for the first site. Yesterday was spent writing articles - 9 of them for this first site.

    We also purchased a domain through GoDaddy and transferred it to BlueHost with which I’ve had an account for a year for hosting a test blog and other material I had been playing with.

    Our intention is to use individual domains for large subjects and, where niches are easily aggregated into a higher level, we’re going to use subdomains for the niches under a single domain.

    Both AR and Abhi Agrawal espouse large quantities of small sites. Due to that I am proposing to start mapping our virtual real estate early so that we are not taken by surprise by the need for control as we exceed 20 or so sites. We will need to have as many relevant particulars of each site as we possibly can. If anyone has thoughts on such mapping, please let me know - or is this a case for bringing on a programmer?

    Maurice

  98. Rich on February 4th, 2008 1:35 pm

    Hi all

    This thing with the refunds I don’t get. Yeah I would imagine maybe 5% of the people who would buy something, would then turn around and ask for a refund, and then use the product anyway. But the other 95% would either keep the product, or would ask for a refund because they don’t like something about the product. 95% of the people in this world are basically honest.

    If I bought something from Eric I didn’t like, and asked for a refund, I’d tell him why I didn’t like the product, if he’d like to know. And I would hope that Eric would learn from my feedback and maybe improve the product to a point I could purchase it in the future. Or let me know where I can find a product to suit my needs. That’s how good customer relations are built. If Eric called me a crook for stealing his product, well I would tell him what he could do with the refund!

    My feeling is that it now doesn’t matter to me if AR is the greatest product ever made, and would make me millions. The Rich’s attitude is horrible customer relations. I can forgive lack of communication, even under-selling something, if those problems are corrected. But these threats of pulling the plug on selling the product because of a few criticisms? And not refunding because they’re so afraid of people stealing their product? And threats of lawyers…what is that? And insulting your customers who dare ask for a refund? How can I trust these people to deliver anything of value to me? I’ll make my millions somewhere else, thank you.

  99. Eric Giguere on February 4th, 2008 2:53 pm

    Rich, I have to agree with you about the refunds… I don’t know why they’ve taken that approach. The best policy it seems to me is to simply refund the money if asked and wash your hands of that customer. This is partly why I like to use ClickBank both as a buyer and as a seller — the refunds are handled without any issues. I’ve had a few refunds for PLRSiteBuilder. And refunds for Uncommon AdSense. Do I like them? No. Do I stay up at night worrying about them? No.

    It’s especially odd to me given the apparent success of their book. 600 copies sold is nothing to sneeze at. I’ve not done as well myself. Probably the controversy has helped. (There’s my problem!) Refund requests should definitely be expected at that level.

    And I do ask people why they want a refund so I can learn from it. Often, though, it’s nothing that I can fix, it’s just that they’ve decided they don’t want it.

    Eric

  100. Steve on February 4th, 2008 3:09 pm

    Do we know for a fact that 600 is a true and correct number? With everything we’ve seen to this point, I have to question that as well.

  101. Eric Giguere on February 4th, 2008 3:17 pm

    Maurice, thanks again for the details. I think a lot of people here can relate to your situation!

    Please keep us apprised of what you’re doing, at least in a gen