AdSense Resurrected Is Coming
There’s a new ebook called AdSense Resurrected launching in a couple of days. This ebook is written by Zeila and Mo Rich, a couple from Singapore who’ve managed to make a lot of money from AdSense and are “spilling the beans” so to speak to show how others can do the same — if they’re willing to put in the work!
Remember my recent post The AdSense Crapshoot? In that essay I said there were basically two ways to make a lot of money with AdSense: build one or two high-volume sites or build a whole pile of smaller niche sites. Well, that’s what Mo and Zeila have done. According to their own post, they have over 1300 sites (on separate domains!) in their AdSense content network. Think about it… even if they average just $1/day in profit per site, that’s $1300/day or $39000 a month. And that’s very much on the low side of their potential earnings.
But it’s not just about the sheer volume of sites they’ve deployed, it’s also about the way the sites are created and organized, what they refer to as “AR Tactics”. Using those tactics they’ve been able to generate thousands of dollars a day in AdSense earnings.
I haven’t read the ebook yet — a full review will be forthcoming — but I’ve had some discussions with them about their techniques. There’s no doubt that the money they’ve been able to generate is exceptional, but it’s also the result of a lot of hard work on their part. Creating and managing all those sites — even when you’re outsourcing a lot of it — takes time. Lots of time. And I think we have to give them credit where credit’s due — they’ve talked the talk on this one.
When I first came across AdSense Resurrected (via their blog), I shot them off an email asking them to spell “AdSense” properly. (See my video Are You An AdSense Guru? for what I mean.) That email led to a long discussion with them about what they were doing and how they could make things simpler and more valuable for purchasers of their ebook. Like I said, it takes a lot of work to get where they’ve gotten.
As it happens, I had recently “pre-launched” my PLRSiteBuilder tool, which I thought could be used to create sites using the AR Tactics with some tweaking. And so the new, souped-up tool is going to be part of the AdSense Resurrected package. It’ll help you get going with building your own AdSense empire. More details will be forthcoming.
The nice thing about this product launch is that there’s a charitable aspect to it. As Zeila and Mo explain in their blog:
We have decided to limit the sale to only 1 million copies, after which we will put a stop to the sale of AR. From this 1 million sales, we are hoping to raise at least $10 million dollars for the Save The Children organisation. That would mean over 5 million children will have food for a day, or we could feed 150 children for the rest of their lives.
Ignoring the unrealistic sales figures (I don’t know anyone who can sell a million copies of an Internet marketing product), there’s a chance here to raise some serious money for a good cause.
But that’s not why you should buy the product, of course. You should buy it to help you succeed as an AdSense publisher. Will it do so? I’ll be posting a full review shortly after AdSense Resurrected launches, so stay tuned.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. If you like this posting, why not link to his blog or bookmark it as one of your favorites?
Tags
AdSense, AdSense Resurrected, domains, ebook, getting rich, Google, Internet marketing, PLRSiteBuilder, review
Comments
23 Responses to “AdSense Resurrected Is Coming”
It would be unfair of me to condemn a product without seeing it. If one subscribes to the philosophy that quantity is the key to success… there are many ways to aggregate content without actually creating any of it. Does that add value to the web on any level…or just republish what exists elsewhere (PLR articles, RSS feeds, $5 ghostwritten articles)?
I haven’t seen their product, nor (to my knowledge), their web sites. But, in my view, 1300 sites are not realistically maintainable by any two human beings. Creatable, yes…but not maintainable, if one believes in true value, rather than just taking up space and trying to skim attention away from sites with legitimate value.
So…I’m not impressed.
However, I am all for charity…and I applaud any altruistic intentions they may be displaying.
I certainly don’t think that most people can go the 1000+ site route, no matter what tools you’re using or how much outsourcing you’re doing. Not unless you ‘re treating it as a full-blown business and dedicating a LOT of time to it.
But it’s one approach.
I think your preferred approach is the other alternative, building one or two high-volume sites. When you go to that end of the scale then quality becomes extremely important, because that’s how you get the visitors.
Sometimes I struggle with the quantity vs. quality debate, but then I look at the book publishing industry and really it’s not all that different, just faster.
Consider this article on how many books are published to see what I mean. It’s not really that much different, except of course there’s usually more than one person involved in the creation of a print book. But how many books on subject X do we need?
And, sadly, it’s not the best books that make the big bucks or get the acclaim. Mediocre but well-marketed books are often the winners here. Is that right? No. But it’s reality.
While there are many things about the Web that are new, there are also many old things that are just repurposed and accelerated. Content publishing is one of them.
But I’ll give you my final opinions once I read the book….
Eric
I understand your point, Eric. It is “one approach”.
Some differences with the book publishing industry:
- NO ONE releases a thousand books that are just rehashes of existing material on any given subject.
- Yes, there are plenty of crappy books and rehashed books out there…but anything written by an author represents some level of personal interest and subject knowledge…something that no fair review of these crappy MFA sites will reveal.
You’re right about the fact that the key to success of a web sites is marketing. But there’s no way to market 1300 products…you’re just playing the search engine game based on a standard of mediocrity. The truth is…they are depending on the search engines to bring in virtually all their traffic, just like the rest of us.
My ONLY real point in all this is that its a dead-end game…and that it not only contributes nothing, but it craps up the pipes that people use to actually get help through sites that offer actual value.
Is their position defensible? I suppose it is on some level. But let me ask you this:
We all agree that email spam is bad, evil, worthless, and costly on more levels than any of us can count…don’t we? We know that it literally costs BILLIONS of dollars for corporations to weed out spam from their email systems. The latest stats I’ve seen say that 9 out of every 10 emails received by US corporations are spam. And, one of the greatest levels of damage caused by email spam is the theft of opportunity. Email marketing was one of the greatest tools ever offered to internet marketers. But email spam has nearly killed it off. And to whatever extent it CAN be justified, the spammers persistence is justified by saying: “well, it’s fine if we only get a response rate of 0.02% on our viagra emails…because it costs us nothing to send them out…and 0.02% of 100,000,000 emails is still a significant number. So it’s worth it to me…screw the rest of you.”
I think I could fairly make the argument that there are more parallels with 1300 crappy sites gumming up legitimate results in the search engines than there are differences. And, if it’s really different, I’d love to hear it justified.
If this were simply a matter of a lot of sites existing, I wouldn’t care. But we all know that the vast majority of traffic is driven by one or two search engines…so that’s really the point here.
And one last issue. These folks have built their personal fortune by building 1300 sites. Again, I haven’t seen them…but my guess is that they are pretty lame sites (I’d love to be given a list of them so any of us could confirm that for ourselves…but I suspect that would be rather hard to come by). But they’ve offered to LIMIT sales of their ebook to ONE MILLION copies. Imagine…what they’ve done (I would argue) is bad enough. If even HALF of the people who bought the million copies followed their example…the web (and therefore, the search engines) would suddenly be flooded with 500,000 x 1300 = 650 MILLION junky new sites.
Am I the only one who sees how this hurts ALL of us?
As usual, an interesting debate
Let’s see:
1. No one publishes 1000 books of rehashed material solely because of economics. You can bet that if it were extremely cheap to publish and distribute lots of books that that’s what we’d have.
2. Not all books are published by a single author. Many are ghostwritten. Many are written by groups of people. By companies. Personal interest has nothing to do with it. The only thing you know for sure is that the book publisher thinks there’s money to be made. (Or that someone is paying the book publisher to publish the book.)
3. Yes, I do think they are using a lot of search engine traffic. But they are also using PPC and so on. Different tactics. The majority is probably SE traffic, though.
4. One person’s spam is another person’s roast beef… the problem is that there’s no objective way to measure the “spamness” of a site. It’s a lot like art — you know it when you see it, but you can’t define it… and your idea of art is different than someone else’s. I doubt those are 1300 great quality sites, too. Are they completely useless? Probably not. In the long run the useless sites will be dropped from the search engine rankings. So they have to provide some value to stay. But I do think the value threshold is pretty low.
5. I can’t give the million copies statement any real credence. Obviously they’re hoping to sell a lot of copies. The truth, though, is that only some small percentage of the people who buy these kinds of books actually do something real with them. It certainly won’t be half. So don’t worry, there won’t be a flood of new, junky sites out there. Remember, you can already get tools today that create those junky sites for you, especially ones that have no real content at all but are just total rehashes based on RSS feeds and such.
Eric
You’re the author, Eric. I will defer to your knowledge of the publishing industry. But the pipeline here is way different. Books only sell because of marketing, as far as I know. And marketing involves author interviews…which ghostwriters can’t do. So I think we’re talking about two different levels of publishing. I don’t care how many books are published…most will never even register in the public consciousness. But even junk sites are fodder for search engines…especially when manipulative techniques are used to help them rank.
From my very limited knowledge of arbitrage (buying PPC ads to drive traffic to your own sites), I never hear about that being done with AdSense…it’s almost always for affiliate product sales, as the return on AdSense clicks within any given market is rarely enough to compete.
Yes, you know “spamness” when you see it. Which is why Google needs to introduce human review as part of their process. Maybe not everything, but humans can spot trends and get most of this stuff shut down. It’s not like they can’t afford it.
Frankly, the world doesn’t even need 65 THOUSAND crappy new sites. So feel free to use a lower number as a guesstimate.
My point is this: We both know that this mostly leads to junk. What’s the point in bringing further attention to it…much less promoting it?
1. … marketing involves author interviews…: Interviews account for a very tiny portion of the marketing. Most of the marketing budget goes for ads and making booksellers (not the general public) aware of what’s coming and what’s available. Most books are published without much author involvement in the marketing. And it wouldn’t stop a ghostwritten anyhow, the purported writer could certainly still do the interviews.
You also have to distinguish fiction vs. non-fiction, as the two types of books are marketed very differently. In some ways non-fiction books are easier to market, because they usually solve a specific problem — the reader finds it when they’re looking for help with something. Or to know more about something. Fiction… well, it’s pretty much a total crapshoot there.
2. Right. In fact, you can’t send PPC traffic directly to AdSense pages. So you send them to landing pages promoting something related to what you’re talking about. And let people browse the site as well…
3. The problem with the human element is that it doesn’t scale, as Yahoo! found out very quickly with its directory editors. It’s not about money, it’s about getting enough people to do it in the first place…
4. As to why bring attention to it… not everyone who is going to create sites using these techniques and tools is going to create bad sites. Reminds me of the pleading for the good people of Sodom.
Dude…you’re gonna pull a Sodom and Gomorrah on me? LOL…I think I have to fold my cards and admit defeat!
All I know is that people are dying to make money at home…and Google needs people. No reason that you couldn’t build a human work force, backed by a supervisory team that could QC their work. It’s not like they’d all have to head for Mountain View. I know PLENTY of people who would take work like that for a reasonable hourly wage. Look at people writing lame pay-per-post reviews on their blogs. You can’t tell me that people aren’t available.
I still say that one of the search engines will figure this out…or a competitor will. The truth is…you can tell in about 30 seconds if a site has value, or is just a retread. At 100 sites an hour, you can have each site checked by two human editors, with a supervisor who spot-checks their work. I want to use a search engine that works. I don’t mind going along with Google’s games like nofollow for ads, but I expect quality search results in return. Everyone wins with that scenario. Someone, somewhere, is gonna get it right.
I checked out your message about AdSense Resurrected, so I went over to the website viewed everything, waited for what I thought was the website to go live for the launch,11-11-07 11pm PST and nothing! I guess all it was HYPE!! maybe they will put off the launch again, but I will say this, it all looked promising!
Same as Kim, I was prepared for the site to go live. I was disappointed to see that the deadline slipped by without a mailing from our Singapore friends. I had been concerned about the fact that you, Eric, had only just begun to modify PLRSiteBuilder and you still needed to review the AR materials.
Is Zeila postponing again?
Also you mentioned the spelling of AdSense, which I agree with. But I had noticed issues far beyond this spelling. I believe they need someone to go over their materials for grammar and syntax, as well as general spelling. I’d love to do that for them.
…oh, oh, I just received your e-mail confirming that they have indeed been delayed…pity…this looked like a great opportunity to learn from others’ successes – and I have a day off from work in which to do it.
Maurice
(salamandar)
At this point I’m as much in the dark as anyone, unfortunately. I wish they’d announce something. They told me early on in the weekend that they were probably postponing because I was late with the software, which is true, but I think the software’s good enough that they could have still launched. They told me, though, that they had sent the book out for a major rewrite and perhaps it came back not quite up to snuff.
I’ll post details when I know more. This won’t affect the software. Either it’ll go with the book or I’ll release it separately…. too early to tell right now, though.
I was wondering about the price for all of this AdSense resurrected, I have read on the blog(theirs) about prices, it all seems a bit fuzzy! Any ideas on price? Thanks.
No, I don’t know the final pricing yet. I’ll post details when I know them…..
Update on AR on their site says “Website Goes LIVE on 11/18, 11.18pm GMT”
Maurice
We will see!!!!!!
It has happened again! Launch date has come and gone!! Are we missing something here?
Well, I gave them the “final” version of the software just yesterday, along with a preliminary user guide, so expect them to launch very shortly. They’re in no hurry, though, which I admit in this business is a bit odd… but perhaps that’s good!
Okay, they have the final version of the software! So what is”very shortly”? Another week or so again. This has to be the strangest launch of any product I have come across by far!
Since all the delays, maybe we could get a bit of a discount on the product?
Don’t know much yet… they told me that they “will get the sales team to launch anytime soon.” It’s an odd launch, yes, but given the fact that they’re on the other side of the world and that this software happened to come along around the time they wanted to launch, I guess it’s not that surprising… good software always takes time to write and shake down!
Can’t comment on the pricing, that’s not under my control.
Eric, let me ask you this. If they built all of those websites using AR tactics, and not using your software, then how did they build all those websites so fast? I know I do not have all of the facts, but it all seems strange to say the least!
Ah, you misunderstood. They didn’t build their sites with my software. They built them manually, a lot of it through outsourcing. Tedious in the extreme for so many sites. It just so happens that I was getting ready to release PLRSiteBuilder when they wanted to launch and we realized that with some changes (more extensive that I thought, but all good) the software could become a tool to create those kinds of content-rich websites much more easily than doing it all by hand…. So that’s what’s happening.
Eric
Eric, well I understand now:) It all makes sense! I am not passing blame here, I just want to see the actual product being launched, perhaps with your PLR site builder and AR tactics, the Sun just might set again!
eric, I just visited the AR website, on their countdown clock, they will launch in 35 days,wow!I hope that is a mistake!