AdSense Referrals Brouhaha
So yesterday Google announced that it was changing the AdSense referral program yet again. The quick summary: for publishers in North America, Latin America and Japan the program reverts to its old “make $100 when a referred publisher earns $100 in the first 180 days” model. Publishers outside those areas are out of luck, however — the referral program won’t be available to them anymore. (Note that this only refers to the AdSense program, referrals to other products and programs are unaffected.) This is causing a real brouhaha among the publisher community right now.
My take on this is quite simple: I don’t care. The AdSense referral program is just over a couple of years old now — see my first post about it. But it’s never excited me. In fact, to quote my own AdSense deferrals post:
Call my cynical, but for me this is just a deferral of non-income. Forget about those referrals. Slap a few buttons on your pages if you want, but work on your content and getting more traffic to your site. That’s where the real AdSense money is found.
I don’t know of any AdSense publisher who makes significant money referring others to AdSense. The real money with AdSense is in the ad and link units, not the referral programs. My advice still stands: work on content and getting more traffic. Don’t get worked up about the referrals, it’s just not worth it.
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Eric Giguere is the author of several printed books and knows a thing or two about content monetization. Subscribe to his AdSense blog today and never miss any of his insightful comments. And the not-so-insightful ones, for that matter.
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