AdSense Conquers The New York Times
Today I learned that the New York Time was abandoning its paywall. The term “paywall” refers to a blocked off area of a website whose content can only be accessed for a fee, such as via a subscription. Many newspapers protect some or most of their content behind a paywall, a model that has seemingly worked well up until now. Or has it?
In truth, paywalls only work when the content you offer is truly unique and valuable. If there’s another way to get same content for free, guess which model’s going to win? It’s amazing the hoops people will go through in order to avoid paying for something. News is so easy to find for free these days that the NYT was probably seeing its subscription base starting to decline.
This is further validation that the AdSense monetization model — make content available for free and make money from advertising — works. Expect to see more organizations drop or cut back on their paywalls.
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Eric Giguere is the author of the AdSense book “Uncommon AdSense” and the award-nominated AdSense blog “Make Easy Money with Google and AdSense”. Subscribe to the blog and get free stuff!
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2 Responses to “AdSense Conquers The New York Times”
AdSense does have a large share of the self-service ad market, but could you say it owns “all or nearly all of the market”? A survey of the Technorati Top 100 blogs shows that AdSense is the biggest player, but doesn’t even own half of that space. I have all kinds of posts on my blog http://www.monetizationweekly.com about google adsense and their competitors. Please stop by and see me.
Does it own nearly all the market? No. But it can be argued that it grew the market tremendously by opening it up to smaller sites, i.e. the long tail phenomenon.