AdSense Christmas earnings
This year is going to be my third Christmas as an AdSense publisher since I joined the program in August of 2003, so I'm curious to see what my earnings are going to be like over the next few days. I suspect, though, that the day of the week on which Christmas falls has more to do with changes in earnings than the holiday itself.
Last year, for example, Christmas was on a Saturday and I had good earnings that day but piddly earnings the day before (Friday the 24th) or the day after (Sunday the 26th).
In 2003, on the other hand, earnings were flat on December 24 and 25 (Wednesday and Thursday) but robust on Friday the 26th.
It's actually hard to conclude much from this data — there are only two samples — but I'm thinking that if Christmas Day or Boxing Day (the 26th is a traditional holiday up here in Canada) fall on a Friday or Saturday, earnings will be good for those days. Maybe because people are generally at home and have lots of time to surf the net.
Or maybe it's just coincidence. I'll report back next week on what I see this weekend, because neither day falls on a Friday or Saturday this year.
PS: Vote for the Best AdSense Resources of 2005.
Eric Giguere is the AdSense expert who wrote Make Easy Money with Google. Subscribe to his AdSense newsletter for more tips and advice on AdSense and content monetization.
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