AdSense Case Study: Stage 2 starts

Alright, I'm almost set to unveil Stage 2 of my AdSense case study featuring my Invisible Fence Guide. If you haven't been following along, please refer to my previous comments about Stage 1 of the case study.

But let's talk some more about the Guide as it exists today. It's been about two weeks since I put up the site, but a lot has happened in those two weeks, the most important thing being that the site has been indexed in Google.

Do a Google search on “invisible fence” (without the quotes) and you'll see that my Guide is at about position #77 in the search results. This is pretty much what I expected. The site holding the #1 position is the official Invisible Fence corporate site, which is no surprise.

But… search for “invisible fence guide” (again, without the quotes) and you'll see that my Guide holds the first position for that combination of keywords.

There are several things I'd like you to note here:

• You can get a good position for specific keywords with simple search engine optimization techniques.
• You don't need a fancy site.
• Search engines are the best way to get traffic, so get as high a listing as you can.
• Focus on lesser-used keywords.
• Use a blog to get quick indexing of a site.

Note that the pages in my Guide do not have any PageRank yet, but that doesn't prevent them from being indexed and from ranking highly. PageRank is just one factor. Yes, you want to get high PageRank, but a low PageRank doesn't stop people from finding you. And yes, I've gotten search engine traffic already for my site.

More to come…

Eric Giguere is the author of Make Easy Money with Google, a real (printed!) introductory AdSense book for non-technical people, available at all fine bookstores. Be sure to download the free sample chapter for more information about the book.

Comments