AdSense and the Long Tail
One of the marketing theories currently in vogue is known as The Long Tail, a business model that was first described in print in a Wired Magazine article of the same name. The Wikipedia entry for The Long Tail describes it in detail, but in a nutshell The Long Tail refers to business models that revolve around the selling (often through e-commerce) of low-volume items. If you're a book publisher, for example, The Long Tail is your backlist of books. Sell enough of these individually-by-themselves-low-volume items and you can make a lot of money.
Now, I'm no marketing expert — that's my wife's job — but it seems to me that many AdSense sites make money using The Long Tail approach. In other words, there are people out there who set up sites with some content, work a bit to get some traffic going to those sites, and then let the sites go on “autopilot”, so to speak, perhaps just occasionally tweaking content for relevance. The traffic's the hard part, really, but once it arrives then all you do is sit back and let the AdSense earnings pile up. Even if it's not a lot, if you have a few sites going on the right topics, chances are it could be fairly lucrative over the long term.
I'll have to think about this application of The Long Tail some more!
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