A List of Top-paying Computer Keywords
Since Christmas is coming and many of you reading this are into computers, I thought it'd be interesting to generate a list of the top-paying computer keywords. I used AdSenseAccelerator to generate a keyword list from three terms: “desktop computers”, “laptop computers” and “notebook computers”. It then analyzed the keywords and gave me this summary: (if you're reading this via an RSS reader, you probably won't see the data unless you directly view this posting via your browser)
| Keyword | Top Bid | Bid Quality | # Searches | # Competitors | KEI |
| computer
notebooks |
$18.56 | $$ | 77,050 | 1,560,000 | 3,805.6 |
| desktop
computers |
$9.00 | $$ | 40,275 | 3,670,000 | 442.0 |
| laptop
computer |
$10.52 | $$ | 22,300 | 2,270,000 | 219.1 |
| laptop
computers |
$9.47 | $$ | 18,825 | 3,100,000 | 114.3 |
| notebook
computers |
$9.83 | $$ | 3,750 | 3,050,000 | 4.6 |
| notebook
computer |
$21.55 | $$ | 3,100 | 2,860,000 | 3.4 |
| computers
notebook |
$17.28 | $$ | 2,100 | 247,000 | 17.9 |
| laptops
computers |
$18.22 | $$ | 200 | 374,000 | 0.1 |
| computers
laptop |
$15.78 | $$ | 200 | 465,000 | 0.1 |
| small
notebook computers |
$11.15 | $$ | 200 | 10,200 | 3.9 |
| discount
laptop computers |
$9.28 | $$ | 150 | 29,100 | 0.8 |
| wireless
laptop computers |
$17.44 | $$ | 100 | 33,600 | 0.3 |
| laptop
notebook computers |
$15.74 | $$ | 100 | 200,000 | 0.1 |
| notebook
computer sale |
$8.96 | $$ | 100 | 23,900 | 0.4 |
| desktop
computer deals |
$7.61 | $$ | 50 | 384,000 | 0.0 |
| discount
desktop computers |
$6.50 | $$ | 50 | 18,100 | 0.1 |
| new laptop
computers |
$10.49 | $$ | 50 | 51,400 | 0.0 |
| laptop
computers for sale |
$8.84 | $$ | 50 | 20,100 | 0.1 |
| buy notebook
computers |
$12.74 | $$ | 50 | 15,600 | 0.2 |
| notebooks
computers |
$12.48 | $$ | 50 | 99,400 | 0.0 |
| buy notebook
computer |
$9.27 | $$ | 50 | 23,400 | 0.1 |
| buy desktop
computers |
$6.17 | $$ | 0 | 35,100 | 0.0 |
| portable
laptop computers |
$22.20 | $$ | 0 | 17,800 | 0.0 |
| laptop and
notebook computers |
$15.15 | $$ | 0 | 60,300 | 0.0 |
| lightweight
laptop computers |
$13.69 | $$ | 0 | 1,160 | 0.0 |
| laptop
computers on sale |
$11.80 | $$ | 0 | 118,000 | 0.0 |
| inexpensive
laptop computers |
$10.46 | $$ | 0 | 11,200 | 0.0 |
| affordable
laptop computers |
$9.93 | $$ | 0 | 4,890 | 0.0 |
| notebook
computer deals |
$14.81 | $$ | 0 | 558 | 0.0 |
| wireless
notebook computers |
$10.75 | $$ | 0 | 31,100 | 0.0 |
| notebook
computer sales |
$8.76 | $$ | 0 | 12,500 | 0.0 |
| tablet
notebook computers |
$8.00 | $$ | 0 | 18,000 | 0.0 |
| cheap
desktop computers |
$5.46 | $ | 200 | 425,000 | 0.1 |
| best desktop
computers |
$6.61 | $ | 50 | 12,700 | 0.2 |
| notebook
laptop computers |
$14.76 | $ | 50 | 53,100 | 0.0 |
| lightweight
notebook computers |
$10.90 | $ | 50 | 9,040 | 0.3 |
| new desktop
computer |
$8.11 | $ | 0 | 39,600 | 0.0 |
| computers
and laptops |
$8.66 | $ | 0 | 464,000 | 0.0 |
| lightweight
notebook computer |
$14.39 | $ | 0 | 14,000 | 0.0 |
| top notebook
computers |
$8.29 | $ | 0 | 283 | 0.0 |
| notebook
computer comparisons |
$8.03 | $ | 0 | 10,200 | 0.0 |
The list is sorted by the number of searches. The KEI value is a measure used by WordTracker and others to determine how “good” a keyword is in terms of its competition. (The detailed explanation is here.)
Still, this particular list isn't the most interesting. What I like to see are the bid gaps, because high top bids (like “portable laptop computers” at $22.20) might be bogus in the sense that if there's a huge gap between the top bid and the next bid then no advertiser will actually pay anything near the top bid. So I took those keywords, generated the three AdWords variants for them — broad match, phrase match and exact match — and let AdSenseAccelerator calculate the bids for me:
| Keyword | Bid 1 | Bid 3 | Bid 4 | Bid 6 | Bid 7 | Bid 10 |
| [portable laptop computers] | $11.61 | $12.74 | $3.59 | n/a | $1.42 | $0.00 |
| [notebook computers] | $6.92 | $5.02 | $1.84 | $1.25 | n/a | n/a |
| [laptop notebook computers] | $7.31 | $5.29 | $1.80 | $1.26 | $0.65 | $0.46 |
| “laptop computers” | $7.17 | $5.13 | $1.79 | $1.23 | $0.49 | $0.37 |
| “small notebook computers” | $5.43 | $3.95 | $1.70 | $1.18 | $0.60 | $0.44 |
| [computer notebooks] | $7.80 | $5.72 | $1.70 | $1.22 | $0.70 | n/a |
| [computers laptop] | $6.61 | $4.97 | $1.68 | $1.21 | $0.83 | $0.64 |
| [computers notebook] | $6.54 | $4.84 | $1.64 | $1.17 | $1.14 | $0.89 |
| [small notebook computers] | $5.42 | $3.96 | $1.60 | $1.12 | $0.57 | n/a |
| [inexpensive laptop computers] | $4.87 | $3.59 | $1.53 | $1.22 | $0.66 | n/a |
| “computer notebooks” | $7.77 | $5.71 | $1.52 | $1.09 | $0.35 | $0.21 |
| computer notebooks | $7.70 | $5.66 | $1.51 | $1.08 | $0.31 | $0.19 |
| small notebook computers | $4.91 | $3.52 | $1.50 | $1.05 | $0.55 | $0.46 |
| [notebook computer] | $7.59 | $5.78 | $1.46 | $1.10 | $0.86 | $0.66 |
| “inexpensive laptop computers” | $4.88 | $3.56 | $1.45 | $0.97 | $0.76 | n/a |
| [tablet notebook computers] | $4.34 | $3.66 | $1.41 | n/a | $0.55 | n/a |
| [laptops computers] | $6.86 | $5.11 | $1.39 | $0.96 | $0.53 | $0.44 |
| [laptop and notebook computers] | $6.79 | $5.02 | $1.38 | $0.00 | n/a | n/a |
| [laptop computers on sale] | $4.79 | $3.51 | $1.33 | n/a | $0.50 | n/a |
| computers laptop | $7.06 | $5.02 | $1.33 | $0.93 | $0.48 | $0.34 |
| laptop computers | $7.06 | $5.02 | $1.33 | $0.93 | $0.48 | $0.34 |
| inexpensive laptop computers | $4.71 | $3.42 | $1.32 | $0.91 | $0.56 | n/a |
| [laptop computers] | $5.85 | $4.19 | $1.31 | $0.93 | n/a | n/a |
| laptops computers | $5.71 | $4.03 | $1.31 | $0.89 | $0.46 | $0.33 |
| [discount desktop computers] | $3.96 | $2.85 | $1.30 | $0.90 | $0.70 | $0.54 |
| “laptop computers on sale” | $4.95 | $3.67 | $1.29 | n/a | $0.34 | $0.00 |
| “portable laptop computers” | $10.06 | $11.34 | $1.29 | n/a | $0.40 | $0.00 |
| [affordable laptop computers] | $5.43 | n/a | $1.27 | n/a | $0.76 | n/a |
| discount laptop computers | $4.65 | $3.32 | $1.27 | $0.89 | $0.62 | $0.44 |
| [lightweight laptop computers] | $5.30 | $3.91 | $1.27 | $0.91 | $0.66 | n/a |
| [notebook computer sales] | $4.58 | $3.24 | $1.25 | $1.07 | $0.75 | n/a |
| “discount laptop computers” | $4.55 | $3.24 | $1.23 | $0.83 | $0.58 | $0.39 |
| discount desktop computers | $4.03 | $2.87 | $1.19 | $0.83 | $0.59 | $0.43 |
| [laptop computer] | $4.42 | $3.18 | $1.18 | $0.88 | $0.83 | n/a |
| “notebook computer deals” | $4.76 | $3.48 | $1.16 | $0.79 | $0.50 | n/a |
| [discount laptop computers] | $4.39 | $3.17 | $1.15 | $0.82 | $0.66 | $0.44 |
| “laptop notebook computers” | $6.62 | $4.83 | $1.15 | $0.78 | $0.40 | $0.28 |
| laptop notebook computers | $6.03 | $4.24 | $1.13 | $0.81 | $0.53 | $0.40 |
| notebook laptop computers | $6.03 | $4.24 | $1.13 | $0.81 | $0.53 | $0.40 |
| “discount desktop computers” | $3.73 | $2.66 | $1.10 | $0.83 | $0.60 | n/a |
| [notebook computer deals] | $6.91 | $5.00 | $1.10 | $1.02 | $0.71 | n/a |
| [notebooks computers] | $4.78 | $3.52 | $1.05 | $0.78 | $0.55 | n/a |
| tablet notebook computers | $5.65 | $4.03 | $1.05 | $0.71 | $0.46 | $0.26 |
| “computers laptop” | $6.38 | $4.65 | $1.04 | $0.78 | $0.56 | $0.41 |
| [buy desktop computers] | $3.73 | $2.76 | $1.03 | $0.69 | $0.35 | $0.17 |
| “lightweight laptop computers” | $4.85 | $3.55 | $1.01 | $0.71 | $0.46 | $0.48 |
| notebook computer sales | $4.81 | $3.50 | $1.01 | $0.70 | $0.56 | $0.43 |
| computers notebook | $4.87 | $3.49 | $0.98 | $0.69 | $0.50 | $0.35 |
| [laptop computers for sale] | $3.80 | $2.77 | $0.98 | $0.70 | $0.63 | $0.41 |
| notebook computers | $4.87 | $3.49 | $0.98 | $0.69 | $0.50 | $0.35 |
| [lightweight notebook computers] | $5.75 | $4.13 | $0.96 | $0.75 | n/a | n/a |
| “notebook computers” | $5.22 | $3.71 | $0.95 | $0.67 | $0.47 | $0.33 |
| wireless laptop computers | $7.65 | $5.47 | $0.94 | $0.66 | $0.30 | $0.33 |
| lightweight notebook computers | $6.40 | $4.43 | $0.92 | $0.60 | $0.17 | $0.00 |
| “computers notebook” | $5.54 | $4.12 | $0.91 | $0.67 | $0.48 | n/a |
| “laptops computers” | $5.28 | $3.76 | $0.91 | $0.64 | $0.48 | n/a |
| [wireless notebook computers] | $4.89 | $3.53 | $0.89 | $0.61 | $0.53 | n/a |
| “wireless notebook computers” | $6.46 | $4.67 | $0.89 | $0.61 | $0.50 | n/a |
| “laptop computer” | $5.05 | $3.54 | $0.86 | $0.58 | $0.30 | $0.18 |
| “lightweight notebook computers” | $5.96 | $4.28 | $0.85 | $0.70 | n/a | n/a |
| “desktop computers” | $5.50 | $3.93 | $0.85 | $0.58 | $0.33 | $0.21 |
| “laptop computers for sale” | $3.71 | $2.70 | $0.84 | $0.56 | $0.26 | $0.16 |
| [desktop computers] | $5.44 | $3.93 | $0.84 | $0.58 | n/a | n/a |
| [desktop computer deals] | $3.59 | $2.59 | $0.82 | $0.61 | $0.52 | $0.42 |
| desktop computers | $5.43 | $3.87 | $0.81 | $0.56 | $0.27 | $0.16 |
| [lightweight notebook computer] | $6.10 | $4.45 | $0.81 | n/a | $0.53 | n/a |
| new laptop computers | $5.49 | $3.94 | $0.80 | $0.57 | $0.30 | $0.23 |
| “cheap desktop computers” | $3.03 | $2.20 | $0.79 | $0.56 | $0.31 | $0.30 |
| “buy notebook computer” | $4.52 | $3.32 | $0.79 | $0.52 | $0.37 | n/a |
| [new desktop computer] | $4.08 | $2.93 | $0.78 | $0.55 | $0.40 | $0.26 |
| affordable laptop computers | $3.91 | n/a | $0.78 | n/a | $0.61 | n/a |
| desktop computer deals | $3.38 | $2.43 | $0.78 | $0.55 | $0.43 | $0.29 |
| [new laptop computers] | $4.44 | $3.25 | $0.78 | $0.87 | $0.26 | n/a |
| notebook computer deals | $4.18 | $3.07 | $0.78 | $0.58 | $0.53 | $0.42 |
| “notebook computer sales” | $4.53 | $3.28 | $0.78 | $0.54 | $0.53 | $0.42 |
| notebooks computers | $4.07 | $2.88 | $0.77 | $0.55 | $0.52 | $0.38 |
| laptop computer | $4.12 | $2.91 | $0.75 | $0.52 | $0.28 | $0.16 |
| “affordable laptop computers” | $3.59 | $2.67 | $0.75 | n/a | $0.59 | n/a |
| notebook computer sale | $4.33 | $3.14 | $0.74 | $0.49 | $0.44 | n/a |
| cheap desktop computers | $3.14 | $2.24 | $0.73 | $0.53 | $0.48 | $0.34 |
| [buy notebook computer] | $4.25 | $3.14 | $0.71 | $0.47 | $0.24 | n/a |
| [notebook computer sale] | $4.96 | $3.61 | $0.71 | $0.45 | $0.18 | $0.09 |
| “desktop computer deals” | $3.29 | $2.37 | $0.71 | $0.50 | $0.46 | n/a |
| “notebook computer sale” | $5.05 | $3.70 | $0.70 | $0.45 | $0.29 | n/a |
| “lightweight notebook computer” | $5.88 | $3.92 | $0.70 | $0.50 | $0.44 | $0.35 |
| [computers and laptops] | $4.13 | $2.98 | $0.69 | $0.50 | $0.31 | $0.26 |
| laptop and notebook computers | $6.25 | $4.59 | $0.68 | $0.50 | $0.31 | $0.30 |
| lightweight notebook computer | $5.55 | $3.74 | $0.68 | $0.48 | $0.43 | n/a |
| “notebook laptop computers” | $6.88 | $4.80 | $0.65 | $0.57 | $0.16 | n/a |
| “notebooks computers” | $4.66 | $3.32 | $0.63 | $0.45 | $0.43 | n/a |
| laptop computers for sale | $2.52 | $1.83 | $0.62 | $0.44 | $0.20 | $0.13 |
| “new laptop computers” | $5.32 | $3.86 | $0.60 | $0.38 | $0.14 | $0.00 |
| [wireless laptop computers] | $7.18 | $5.17 | $0.59 | $0.68 | n/a | n/a |
| [top notebook computers] | $3.80 | $4.89 | $0.58 | n/a | $0.31 | n/a |
| notebook computer | $4.30 | $2.97 | $0.57 | $0.38 | $0.32 | n/a |
| buy notebook computer | $3.74 | $2.71 | $0.56 | $0.37 | $0.20 | $0.11 |
| “notebook computer” | $3.89 | $2.60 | $0.56 | $0.38 | $0.26 | n/a |
| “laptop and notebook computers” | $5.11 | $4.50 | $0.56 | n/a | $0.32 | n/a |
| “wireless laptop computers” | $7.07 | $5.12 | $0.53 | $0.49 | n/a | n/a |
| “tablet notebook computers” | $4.57 | $3.25 | $0.53 | $0.45 | n/a | n/a |
| “notebook computer comparisons” | $2.38 | n/a | $0.53 | n/a | $0.33 | n/a |
| “buy notebook computers” | $5.58 | $4.14 | $0.52 | $0.34 | $0.10 | $0.00 |
| [notebook computer comparisons] | $2.67 | n/a | $0.50 | n/a | $0.08 | $0.00 |
| notebook computer comparisons | $2.25 | $1.67 | $0.47 | $0.30 | n/a | n/a |
| [buy notebook computers] | $5.23 | $3.91 | $0.43 | $0.47 | $0.10 | $0.00 |
| buy desktop computers | $3.08 | $2.23 | $0.43 | $0.35 | $0.06 | $0.00 |
| top notebook computers | $2.77 | $2.01 | $0.42 | $0.33 | $0.06 | $0.00 |
| buy notebook computers | $4.54 | $3.32 | $0.41 | $0.25 | $0.10 | $0.05 |
| “new desktop computer” | $3.07 | $2.25 | $0.37 | $0.20 | $0.11 | $0.00 |
| “buy desktop computers” | $2.87 | $2.08 | $0.35 | $0.28 | $0.10 | n/a |
| best desktop computers | $2.71 | $1.96 | $0.33 | $0.19 | n/a | n/a |
| “best desktop computers” | $2.48 | $1.81 | $0.30 | $0.17 | n/a | n/a |
| [best desktop computers] | $3.36 | $2.46 | $0.30 | $0.18 | n/a | n/a |
| “computers and laptops” | $3.21 | $2.23 | $0.30 | $0.19 | n/a | n/a |
| new desktop computer | $3.11 | $2.27 | $0.27 | $0.13 | n/a | n/a |
| [notebook laptop computers] | $2.91 | $4.11 | $0.18 | n/a | $0.10 | $0.00 |
| [cheap desktop computers] | $2.75 | $2.03 | n/a | n/a | $0.32 | $0.31 |
| computers and laptops | n/a | n/a | n/a | n/a | n/a | n/a |
| laptop computers on sale | n/a | n/a | n/a | n/a | n/a | n/a |
| lightweight laptop computers | n/a | n/a | n/a | n/a | n/a | n/a |
| portable laptop computers | n/a | n/a | n/a | n/a | n/a | n/a |
| “top notebook computers” | $3.76 | $2.72 | n/a | n/a | $0.37 | n/a |
| wireless notebook computers | $1.81 | $1.52 | n/a | n/a | n/a | n/a |
Now this data I sorted by the Bid 4 column. The keywords that interest me most of those that have decent payouts for the top 4 bids — the maximum # of ads that will show in a single AdSense ad unit. As you can see, the exact match for [portable laptop computers] still wins, though there's some wonkiness with the Bid 1 and Bid 3 values — somehow Bid 3 is higher than Bid 1!
Well, you have to remember that these values, which are obtained from Google's systems, are only estimates. Also, these are the AdWords values, not the AdSense per-click payouts. Many factors can influence what the advertiser actually pays and that of course influences how much you make. I wrote about this extensively before in my high-paying keywords series.
Sponsored Link: Use keywords to add some eBay listings to further monetize your site.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. If you like this posting, why not ask Technorati to fix their broken tracking system!
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