Article marketing is an easy way to get links and traffic, but it’s also very time-consuming. If you’re serious about article marketing you’ll try to automate parts of the process, especially article distribution.
A few weeks ago I mentioned that PLRPro was expanding its services to include some new features. One of these new features is the Article Marketing Automation service. It’s free to PLRPro members but is also available independently for $47/month, which is substantially less than the $197/month PLRPro is going to be charging soon for its members.
Article Marketing Automation
AMA is actually two things:
- a network of independent sites and blogs that have agreed to distribute AMA articles; and
- a human-controlled content rewriter
Let’s look at the network first.
The Article Site Network
A key characteristic of an article distribution system is how many sites are in its distribution network. The more sites you can get you content to, the more links you’ll get to your own sites. Unlike other systems, though, AMA isn’t limited to established article directories. Rather, it targets blogs and CMS (content management systems) based sites — any site that has a remote publishing API (application programming interface — a way for computer programs to talk to it) can be added to the network. This includes WordPress blogs (both self-hosted and on WordPress.com), Blogger blogs, Drupal sites, Joomla sites, etc.
Note that you don’t have to subscribe to the service to have your site included in the distribution network. Just sign up for a free AMA account and add your sites to the network.
Sites get added into specific categories on the network, and site owners have the option of seeing and manually approving any and all articles before they get added to their sites. This is a great way to ensure that only quality content makes it onto a site. The only restriction is that site owners are not allowed to modify the links in the articles.
When you submit an article to the network, the article is not broadcast to all sites on the network. Rather, it is “drip-fed” to a few random sites at a time over several days or weeks, and only to sites that match the article’s category. So links build slowly over time, which is a great feature.
Note that unlike every other system I’ve seen, AMA doesn’t restrict you to using links in the “bio box” of an article. In fact, you don’t even need a “bio box” if you don’t want one. You can embed up to 3 links anywhere within the article content. That’s a big plus in my book! You can even vary the links using the article rewriting feature.
The Article Rewriter
The article network is the most important feature of Article Marketing Automation, but close behind is the article rewriting system. Now let me point out that this feature is completely optional: you can submit articles directly to the network with no rewriting and they’ll get distributed with no changes.
Content rewriting is all about generating “unique” (or at least “semi-unique”) content. You do this by replacing words, phrases, and paragraphs with alternate versions that have the same meaning. AMA builds a “unique” article from the alternate text you’ve submitted.
Here’s a simple example:
When you eat your Smarties, do you eat the {red~blue~green~brown~yellow} ones last?
This would generate any of these phrases:
- When you eat your Smarties, do you eat the red ones last?
- When you eat your Smarties, do you eat the blue ones last?
- When you eat your Smarties, do you eat the green ones last?
- When you eat your Smarties, do you eat the brown ones last?
- When you eat your Smarties, do you eat the yellow ones last?
The replacements can include HTML and can even happen inside links. So you can vary anchor text quite easily:
The <a href=”http://www.memwg.com”>{best~most fantabulous~super} AdSense blog</a>
You can even vary the link destinations if you want. You can also nest alternatives within other alternatives.
This is not the first content rewriting system I’ve used, but it’s more powerful than the ones I’ve seen so far because of its flexibility — it’s implemented the way I would’ve done it myself.
Note that article rewriting is non-trivial if you’re doing more than simple synonym substitutions. But if you’re concerned about creating unique content, it’s worth the effort and this system is quite flexible. (There’s also a more traditional wizard-style interface that lets you do rewriting if you’re not comfortable with inserting the special syntax into the content yourself.)
Conclusion
So far I only have a few articles in the system, but the results are encouraging, I’m seeing a bit of traffic already. I can track how many copies of each article have been submitted and published and over time I expect to have lots of links going back to my sites. This system is great for getting backlinks and traffic, and it’s all very whitehat stuff. If you’re looking for an article distribution system, this is the one I now recommend.
