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Archive for February, 2007

The only Duvet Dollars worth having are the ones stuffed under your mattress

February 27th, 2007

Veni, vidi, vomi. That's what Julius Caesar would have said about Duvet Dollars if he were alive today. I think the only “duvet dollars” that are worth your time are the ones you stick under your mattress.

I don't feel like doing a detailed review, but this book thoroughly disappointed me because I didn't learn anything new from it. Maybe it's because I've now read all the major ebooks on affiliate selling, but Duvet Dollars strikes me as a rehash of the material covered in Beating AdWords and AdWords Miracle, except that it's more along the lines of Google Wealth Wizard. If you're unsure what that means, read my AdWords book review roundup. (Hint: it doesn't come in first place.)

Duvet Dollars is also nothing at all like the edgier Affiliate “Project X” and Day Job Killer books, which at least entertained me and taught me some new things even if they haven't made me rich (and have probably sold too many copies to make anyone else rich).

Save your money. You could buy 11 reports on 7DollarOffers.com for the same money and probably learn more from them. Like my own link cloaking report, for example. Or a useful software product like ClickBank Ad Box.

Sponsored Link: This affiliate stuff may be
interesting, but if you're an AdSense publisher looking
to do better with your sites, why not give my book
Uncommon AdSense
a try?

Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.

Amazon aStore Update

February 26th, 2007

One of my readers left a comment asking for an update on The HDTV Shoppe, an Amazon aStore I created last October as an example of integrating AdSense with other embedded content. The premise of the aStore model is that you build a little “store” consisting of Amazon products. Amazon manages most of the store for you, and you can choose to host it on your own site (by embedding it within a page) or to let Amazon host it for you. You send traffic to the store and get credit (through the Amazon Associates affiliate program) for any sales made through the store.

I set the store up both to use as an example and as a way for me to play with the aStore concept, which were in beta at the time. As an ecommerce play, the aStore is fairly limited in what you can do. It's very easy to set up, but if you have any programming experience at all I'd spend some time looking at Amazon Web Services and build a better-integrated storefront using Amazon's E-Commerce Service.

One thing I didn't expect from my aStore was to make money with it. Not a lot, mind you, but since it went “live” I've managed to sell these items through the store:

I also sold a few cables and movies through the store — likely as incidental purchases to the above.

Not being a big seller of Amazon products, I garnered just a 4% commission on the sales, but that made me over $200 for what was essentially a couple of hours of work to setup the store.

Now how did I sell these things given that I've essentially done no promotion of the store? (Remember, it was just a case study.) I haven't really dug into it. Maybe the hdtvshoppe.com domain I purchased was actively in use by someone who let it expire before I purchased it — residual traffic? Or maybe some of my readers happened to be thinking of buying an HDTV and after browsing decided that Amazon's prices were pretty good. (And then one of them changed their mind. In January, the Philips HDTV was returned to Amazon.) Whatever the reason, I'm sure Christmas season was a factor, as there have been no sales through the store this year as of yet.

I guess if I was smart I'd be promoting the store more. But the HDTV market is very competitive. Sure, I rank #1 on Google for “hdtv shoppe”, but ranking for a non-competitive keyword/keyphrase is very easy to do with standard search engine optimization practices. Actually getting it to rank for “hdtv” or “hdtv shopping” — that would require some hard work, and it wouldn't be overnight. Although there are backlinks to the site, most of those are from scraper sites that republish this blog's content. (Now you know why I don't get all worked up about those sites. Since there's no real way to beat the scrapers, might as well make sure my content's full of nice links so that their scraping benefits me somewhat. Not hugely, but it helps.) I can't really say it interests me that much, which is why I haven't pursued it. Plus I generally have too many things on the go already!

Now all the fuss over Day Job Killer may make sense to you. The first money-making method described in DJK, Direct Linking “X”, involves placing ads for consumer electronics and other higher-priced products sold on Amazon. Do it right and you can definitely make money. Well, you could make money. I suspect that at this point that it's much harder to do simply because so many copies of DJK have been sold and so many Amazon affiliates are trying their hand at it. Do a quick Google search for “Canon Powershot SD800″ in the US, for example, and you'll see an Amazon affiliate — “gaw5-20″ — using the direct linking method in the very first ad spot. (Amazon affiliate IDs are easy to spot, for Amazon.com and Amazon.ca the affiliate IDs almost always end in “-20″. Only the older IDs like mine, “ericgiguerecom”, don't follow that rule. The European Amazon sites use affiliate IDs that end in “-21″, BTW.)

Here's a tip for you, though: if you want to try setting up your own Amazon store, don't put any AdSense ads on the pages. I did it on HDTVShoppe.com because I was trying to prove a point: with careful page design you can always get well-targeted ads even on pages that consist primarily of embedded content that the AdSense crawler can't see. But if I was really interested in making money with the site, why would I use AdSense to send my traffic away from the real money-maker, Amazon?

Some people don't get this distinction. AdSense is about monetizing content. If you have something to sell, think long and hard before adding AdSense to any of your pages. It may end up stealing some of your sales.

Sponsored Link: This affiliate stuff may be
interesting, but if you're an AdSense publisher looking
to do better with your sites, why not give my book
Uncommon AdSense
a try?

Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.

The PLR AdSense Mini-Site (Part 4)

February 23rd, 2007

And so the series continues. Be sure to check out Part 1, Part 2 and Part 3 first. As always, thanks for reading these irregular postings.

DoublePak1: More PLR AdSense Sites

In previous postings I mentioned the Exclusive PLR Websites (EPW) membership site, which offers easily customized but bare bones PLR AdSense mini-sites. I deployed an AdSense information site as an example of what you get from EPW, which is a simple set of website templates with a few pages of PLR content. An easy way to get started.

I went looking for something on the other end of the spectrum so we could do some comparisons. I wanted to demo a complete PLR site that really wasn't so much about the templates as it was about the content. Luckily (?) all I have to do is turn to my inbox. I spent a few bucks and bought George Pluss' DoublePak1 system.

Oh my, what a sales page for that system. You get the “Exact BLACKHAT Tools To Cheat Search Engines For Cash and Traffic!” and you can “ GRAB Traffic/Money Generating Systems That Never Failed Since The Beginning of The Internet!“. Yeesh.

But there's a point to this. Though it's not obvious until you join his mailing list to “lock in” your price (it's one of those dime sales, where the listed price goes up everytime someone buys one), what you get is a set of fully-populated AdSense mini-sites with PLR content as well as three PLR ebooks.

Again, I've deployed one of the sites for you to examine, the pet health insurance information site. This is a fully-activated site, all I did was take the original site that came with my purchase, changed some configuration settings (instructions are given — it's pretty easy), and uploaded it to a subdomain I created specifically for the purpose. This particular site is one of George's “power” sites. The top part of the page is pretty conventional: an article (with embedded AdSense ad) on the left and links to other articles on the right, with a good-looking header image at the top. Scroll down to the bottom of the page, though, and you'll see that there's a way for visitors to leave comments (in a blog-like fashion), related books from Amazon (to which you can add your Amazon Associates ID), related videos, and related news items. (You need a Linux web server that runs PHP to run these sites, BTW.)

From an AdSense viewpoint, the pages are “loaded” to the max: there are 3 ad units, 1 link unit, an AdSense for search block, and a couple of referral buttons. I did notice one problem, though: the AdSense publisher ID used in the ad units is also used in the search box and in the referral buttons. But if you go to your AdSense account you'll see that the IDs for those are slightly different than the ID for your ad units. So you'll need to fix that if you deploy any of these sites.

One other feature that these sites offer is automatic translation of content into 7 other languages. The translation is done via an encrypted PHP file, but I decrypted it pretty easily (using this online base 64 decoder) and discovered that they're using Google to do the translation. Pages are translated as needed and held in a cache for 60 seconds, which is good, but I would set the timeout higher. Too many translation requests and Google will probably ban your site from accessing the translation system. As a native French speaker, I can tell you that the translated articles are very obviously translated by machine. Their purpose is mostly to provide more content for the search engines to spider, they're certainly not anything to be proud of as a site owner.

In theory, you could buy the DoublePak1 system, change the configuration files appropriately, and deploy the sites as-is to start making money. At least, that's what the sales page tells you. The reality is that you're going to need to drive traffic to those sites somehow, and if you're not careful you'll find that your sites will get dropped from the big search engines quite quickly unless you change the sites substantially and use a gradual submission strategy. (This is where a feeder blog and careful manipulation of the robots.txt file is necessary.) They might be usable as-is for arbitrage purposes, I'd need to run some tests first to be sure. I'm pretty sure George makes money from these sites, but it may be from selling them, not deploying them!

Anyhow, it's more grist for the mill and some of you might find it better to start with these kinds of fleshed-out sites rather than template sites. Either way, though, you have to do some rewriting, so in the next installment we'll look at something called latent semantic indexing that's all the rage these days when it comes to rewriting content.

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Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.