Boxing day is a big shopping day, but I'm planning on staying home today. Let's

continue with the keyword arbitrage experiment. Again, refer back to

href="http://www.memwg.com/blog/adsense/Keyword-Elite-AdSense-Arbitrage-Experiment

-Part-3.html">Part 3,

href="http://www.memwg.com/blog/adsense/Keyword-Elite-AdSense-Arbitrage-Experiment

-Part-2.html">Part 2 and

href="http://www.memwg.com/blog/adsense/Keyword-Elite-AdSense-Arbitrage-Experiment

-Part-1.html">Part 1 if this is your first exposure to the series.

AdSense Arbitrage and Leveraging

First, though, I want to state that although I have now actually read Michael

Plante's ebook AdSense Arbitrage

and Leveraging, I'm still going to base this experiment on the information

found only in the free

href="http://www.memwg.com/KeywordEliteAdSenseArbitrage.pdf">AdSense Arbitrage –

Still Alive and Well special report. Michael's book is much more detailed,

however. For example, he tells you specifically which

href="http://www.memwg.com/go/keyword-elite.html">Keyword Elite options he

uses in the different stages of his process. As far as I can tell, he doesn't

leave anything back, and the book has a nice conversational tone to it. I'll do a

full review of it later, but if the arbitrage business is something that interests

you, it's not a bad place to start.

Step 4: Content Creation

To recap, we now have an initial list of keywords to work from:

• spyware
• adware
• spyware anti virus
• anti spyware virus
• about blank
• anti spyware
• anti virus avg
• spyware removers
• spyware remover
• spybot search and destroy
• windows defender
• free spyware
• spyware free
• computer virus

Now our job is to write a small page of content relating to one or more of those keywords. I'm going to focus on spyware removers. Here's what Michael says on page 7 of the report:

… used an article generating

paying keyword.

Now, normally using someone else's article isn't recommended, but he makes this

point:

Since my premise here is going

content, since I am not primarily concerned with getting the page indexed.

One important thing he mentions is that he adds an outbound link on the page to

make sure the user has a way of getting away from the page. This isn't strictly

necessary in my opinion, because the user always has the option of hitting the

“back” button to go back. The AdSense terms and conditions only forbid you from

interfering with the user's navigation via the browser buttons. Still, it's not a

bad idea to include such a link. In fact, if you're using someone else's article

instead of your own content then it's often a requirement to include the article's

bio box on the page, which typically includes a link or two back to the author's

website.

Now while I could use software like

href="http://www.memwg.com/adsense-cash-machine-review.html">Desktop AdSense Cash

Machine to create the page, I'm a writer and I prefer creating my own pages…

so I wrote a short article on spyware removal. Here's the link to the

article without any ads on it:

href="http://www.synclastic.com/spyware-removal-text.html">Why You Don't Need A

Spyware Remover (text only)

If you want to see what the keyword density is like, take the URL for the page

and enter it on this page, the

href="http://www.ranks.nl/tools/spider.html">free Ranks.nl keyword density

analyzer.

Once I was satisfied with the page text, I moved it to its final URL and

enabled the ads:

Why You Don't

Need a Spyware Remover (ad-enabled version)

As you can see, the URL includes the “spyware removal” keyphrase. Remember to keep the AdWords limit of 35 characters for the display URL in mind when you add the page to your site. Alternatively, I could have created a “spyware” or “spyware-removers” subdomain, but I chose to keep it very simple, and it's a free and painless way to test arbitrage scenarios, providing of course you have a domain that is generic enough to use for your content.

I decided to

vary the title a bit, though, and went for “spyware remover” there instead. It's a

good idea to mix up keyword variations whenever you can, which is easy to do when

you're writing naturally. However, you want to write your titles and headings very carefully, because you'll be writing AdWords ads that need to be relevant to the content of the page.

OK, so much for the content, now we need to start driving traffic to the page.

But that's next time…

Sponsored Link: Another good book with detailed instructions is

href="http://www.memwg.com/go/affiliate-project-x.html">Affiliate “Project

X”.

Eric Giguere wrote

href="http://www.amazon.com/exec/obidos/ASIN/0321321146/ericgiguerecom">Make Easy

blogroll.

It's Christmas and most of us are busy with family and friends. While we're waiting for the turkey to finish cooking, I thought I'd just wish my readers a very merry Christmas, from my family to yours!

And yes, we have a new puppy to take Taffy's place, although we still miss Taffy. Surprisingly, Dino's still kicking around — he's 15 now, which is ancient for a dog…

Photo credit to Bob at Picture Yourself.

Tomorrow I'll continue with the keyword arbitrage experiment. And watch this space in a couple of days for a special announcement regarding my new AdSense book.

Eric Giguere wrote Make Easy Money with Google and Uncommon AdSense. His goal is to get his AdSense blog into Matt Cutts' blogroll.

h

As with any of my series, this post assumes you've read the previous parts. Please refer back to Part 1 and Part 2 before continuing.

Step 3: Keyword Analysis (continued)

We left off having used Keyword Elite's to do some quick analysis of spyware-related keywords. I showed you the top 25 keywords sorted by AdWords maximum cost-per-click (CPC) value. The point was to develop a list of high-paying keywords to focus on.

As I mentioned, ordering the keywords by max CPC isn't really a great way to find good keywords because those CPC values are so deceiving. What you want to do is look at the most highly-searched for keywords to develop your initial list of keywords.

So let's go back to the data we analyzed using KE's Project #2 and sort the values by number of searches instead of by AdWords max CPC. Here's what we end up with for the top 25 values:

Warning: Some of the keywords above (the ones involving camel parts in particular) are not safe to explore at work. I considered scrubbing the data a bit, but I thought it best to show the “raw” data. If you do this kind of stuff, you'll occasionally run across questionable keywords in your research, so just be aware that it can happen.

The Searches values come from Yahoo Search Marketing, the organization formerly known as Overture. They're the number of times the given keyword was searched in the previous month. You can access this information directly from the Overture keyword suggestion tool. There are various rules of thumb for converting the search figures into Google search figures — some say you multiple by 2 or 3, some some you multiply by 9 or 10. Anyhow, we're just looking for relative orderings here.

It's amusing to see that Overture considers “internet explorer” to be a spyware-related term. But we'll discount it for our purposes as being too general, as we will anthing camel-related or spycam-related. So we come up with this list of keywords:

• spyware
• adware
• spyware anti virus
• anti spyware virus
• about blank
• anti spyware
• anti virus avg
• spyware removers
• spyware remover
• spybot search and destroy
• windows defender
• free spyware
• spyware free
• computer virus

Some duplication in this list, but on the whole the max CPC bid prices look pretty good for these terms, so we can use a trimmed-down version of this list as our starting point for creating content.

But that will have to wait for next time…

Sponsored Link: If you buy AdWords Miracle, you'll get a chance to upgrade your purchase to include Affiliate “Project X” for a discounted price over buying the two separately…

Eric Giguere wrote Make Easy Money with Google and Uncommon AdSense. His goal is to get his AdSense blog into Matt Cutts' blogroll.