AdSense Traffic Tip: Do a cross-promotion
Another way to generate some traffic for your site/blog is to do a cross-promotion with another site/blog or with someone else's newsletter. For example, right now I'm participating in a promotion for the book The Ultimate Lead Generation Plan. The author of the book is donating his proceeds to Habitat for Humanity while trying to make the book a bestseller at the same time. What they've done is quite clever, they've assembled a list of people who are willing to give out stuff for free to anyone who buys the book. They've lined up over 200 different bonus offers, including a little e-book I've written called the two words that can make you rich. Buy the book and you get all the bonuses.
Of course, to do this you have to be willing to share something with the others participating in the cross-promotion. So I'm making my little e-book available for free, as well as providing some other bonuses. Others do the same. So it's a win-win situation for everyone involved. That can be the real hard part, though, coming up with something that you want to share for free with others. It might mean some work on your part to do it, but sometimes you can “repurpose” things you've already written — collect a series of articles together into a little e-book, for example. Just try to make it as appealing as you can.
You'll want to pick and choose your partners for this kind of joint promotion carefully. This particular promotion appeals to me because of the charity aspect. Then again, there are so many bonuses available to the purchasers of the book that I'm not sure how much traffic I'll get — but they're sending out something like 10 million emails to promote it, so even if I get a fraction of a percent looking at what I have to offer, it'll be well worth it.
Eric Giguere is the AdSense expert who wrote Make Easy Money with Google. Subscribe to his AdSense newsletter for more tips and advice on AdSense and content monetization.
CheeKui.com: A new reader-built site
Reader Chee Kui is pleased to announce his new site, CheeKui.com, a site about Chee Kui's lifestyle. He is, of course, taking advantage of my free listing offer to get mentioned here. Check out the site and send Chee Kui a note saying that you found about it here…
Eric Giguere is the AdSense expert who wrote Make Easy Money with Google. Subscribe to his AdSense newsletter for more tips and advice on AdSense and content monetization.
AdSense publishers need to focus on SEO
My posting schedule's going to be a little light over the Christmas holidays, though I'll try to get my AdSense newsletter out shortly since it's behind schedule. (Don't forget to subscribe and get your chance at winning a signed copy of my book!)
Today's topic is searching engine optimization, perhaps one of the most important things an AdSense publisher can do to get traffic. A well-optimized page ranks highly in the search engines for specific keyword phrases. For many sites, it's through searching that new visitors find your site, so it's important to always think about what you're doing with the different parts of your page. Even bloggers using a standard blogging template should consider tweaking the template if necessary — it's not that hard, really.
For example, Graywolf is running an interesting experiment about page titles in his blog, trying to figure out what's the optimal type of page title to get good rankings in the popular search engines. Among the “in-page” SEO factors, page titles are one of the most important factors. In the Invisible Fence Guide, for example, I've been using keyword-rich page titles and I'm convinced it's helped the site rankings. Graywolf's experiment seems to support this, though he's saying that for good Google rankings you should also have the name of the site appended to the title. The truth is, of course, that only the people at Google, Yahoo! and MSN know for sure what really works and what doesn't work, all we can do is test things out. But it's good to keep an eye out for these kinds of experiments and to write your pages accordingly.
Eric Giguere is the AdSense expert who wrote Make Easy Money with Google. Subscribe to his AdSense newsletter for more tips and advice on AdSense and content monetization.